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The new Freightliner 2528 Class 8 Cabover Photos: David Cullen

GUADALAJARA, MEXICO — The rollout of two new market-specific cabover trucks in Mexico exemplifies Daimler Trucks overarching strategy of acting globally but thinking locally. To help cement its dominance of the Mexico truck market, the German-based company unveiled two new Freightliner 360 cabover trucks on Nov. 15, the Class 6 1217 and the Class 8 2528. The two trucks join the existing Class 4 715, introduced back in 2008, in the Freightliner 360 family aimed at urban trucking applications.

“We're proud to be at home here [in Mexico] for many years and decades,” said Martin Daum, member of the Daimler AG board of management and global head of Daimler Trucks and Buses, at a Nov. 15 press conference at Expo Transporte, the biggest truck and bus show in Latin America.

Daum noted that Mexico is not only a market for Daimler but a production hub for the OEM. Expanding on how the company views world markets, he said that as a truck OEM, Daimler recognizes that “no one buys a truck who doesn't need it. It's our job to adjust to customer demands, which we do through technology.

“We are a global company,” he continued, but one that views and acts in each market singularly. “Daimler is a German company in Germany. An American company in the United States. And a Mexican company in Mexico.” Daum said that's why the company has an extensive manufacturing operation as well as a dedicated force of both engineers and sales personnel in place here.

At a customer sneak preview of the new trucks held the night before, Daimler Trucks North America President and CEO Roger Nielsen pointed out that the new 360 cabovers demonstrate the advantage of being able to customize Daimler's global truck platform for regional markets, ...Read the rest of this story

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