Ray of Hope: Trucking’s Beacon of Fuel Efficiency

Richard Branson (center) expounds on how trucking’s mpg efforts are a “ray of hope” in the global campaign to save fuel and protect the planet from climate change. Looking on (right) is NACFE’s Mike Roeth. Photo: David Cullen

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NEW YORK CITY. Speaking here on Sept. 19 at a Run on Less media briefing, billionaire entreprenaur Richard Branson touched on why he is so committed to fighting climate change (and climate change deniers) and why he sees trucking as a leader in the effort to massively reduce carbon output across the globe.

Recounting what he and his staff saw when they emerged briefly from their wine-cellar shelter on his private island in the British Virgin Islands during the eye of Hurricane Irma, Branson said that “outside it looked just like an atomic bomb [had hit]. Everything was just flattened [including] 200-year-old trees; nothing was left standing.”

Branson, who co-founded the Carbon War Room global nonprofit in 2009 that’s teamed with the North American Council for Fuel Efficiency to put on Run for Less, is calling for a disaster-recovery plan on the scale of the post-WWII Marshall Plan to help restore the various Caribbean islands devastated by Irma.

According to the founder of multinational conglomerate Virgin Group, what the region needs is nothing less than a massive effort that will “aid in recovery, sustainable reconstruction, and long-term revitalization of the local economy.”

Having ridden out Irma and witnessed its historic destruction, Branson said he could not have been anywhere else but in New York for this year’s Climate Week NYC, a global summit taking place in town from Sept. 18-24 alongside the United Nations General Assembly meeting.

The table-thumper

“Scientists tell us the storms are only going to get stronger and more intense,” said Branson. “That’s why I’m here for the climate talks— …Read the rest of this story

Source:: http://www.truckinginfo.com/blog/passing-zone/story/2017/09/fuel-efficiency-more-is-less.aspx