Phone2Action Introduces Convo; New Tool for Writing Letters to Lawmakers Increases Impact of Advocacy Campaigns
Using Convo, organizations are able to guide their supporters through the process of sending personalized, effective messages to national, state and local representatives
WASHINGTON–(BUSINESS WIRE)–#advocacy—Phone2Action, a creator of advocacy and public affairs software, announces the immediate release of Convo, a new addition to the Phone2Action advocacy platform. Convo is an interactive, customizable advocacy template that enables organizations to guide their supporters through the process of writing personalized and impactful letters to lawmakers and other decision-makers.
“We have heard time and time again from Hill staffers and elected officials that personal letters from constituents carry more weight than generic, static messages,” said Jeb Ory, CEO, Phone2Action. “With Convo we have taken the work out of composing genuine, unique messages and as a result, anticipate not only an increase in messages sent but also a greater impact for organizations engaged in this type of advocacy.”
Leading companies such as ACTwireless and Los Padres Forest Watch will soon adopt Convo to further their advocacy goals.
“Convo engages the advocate in a deeper way and provides higher quality messages to the decision-maker. It makes such a big difference for the legislator to receive a thoughtful, personalized message from the advocate. In fact, the Bureau of Land Management recently said that they weren’t going to count form letters. Since it makes it easy for advocates to write unique comments, Convo will be a crucial part of our advocacy strategy moving forward.”
—Rebecca August, Public Lands Advocate, Los Padres ForestWatch
Convo’s step-by-step, guided writing flow uses fill-in-the-blank sentences and pick-your-favorite-phrase writing tips to make the process of letter writing as simple as possible for citizens, thus increasing the number of advocates who send letters and the impact of those letters. What’s more, organizations running the campaigns can tag these personalized stories for future use, such as in a Town Hall meeting or in social campaigns.
For more information about Convo, visit www.phone2action.com/Convo.
Phone2Action is a comprehensive digital advocacy and communications platform for public affairs and grassroots advocacy. For more information, please visit: www.phone2action.com
This article published with permission from Business Wire