The Chairman & CEO of Live Oak Bancshares, Inc. (NASDAQ:LOB), James Mahan, Just Bought A Few More Shares

Coca-Cola Lacks Fizz, and Seltzer Isn’t the Answer for KO Stock

Coca-Cola (NYSE:KO) is the world's largest soft drink maker and it has one of the most recognizable brands of any company in any industry, but KO stock lacks sizzle and it has for some time.Source: Fotazdymak / Shutterstock.com Undoubtedly, there was a time when Coca-Cola was a cornerstone of many Americans' portfolios. Should today's younger investors discuss KO stock with their grandparents, they're likely to come away thinking the member of the Dow Jones Industrial Average is a must-own.Alas, it's not. In fact, the 21st century represents two decades of disappointment for Coca-Cola investors. From the first trading day of the year 2000 through Aug. 1, 2020, shares of Coca-Cola are higher by just over 68%, less than half the 154.26% returned by the Dow over the same period.InvestorPlace - Stock Market News, Stock Advice & Trading TipsMaking that laggard status all the worse is that Pepsico (NASDAQ:PEP), the stock Coca-Cola...