FTR Conference: Digital Disruptions and the Future of Trucking
Steve Sashihara, CEO of Princeton Consultants, talks about digital disruption at FTR's annual conference. Photo: Evan Lockridge
">Steve Sashihara, CEO of Princeton Consultants, talks about digital disruption at FTR's annual conference. Photo: Evan Lockridge
">INDIANAPOLIS -- Expect big changes over the years in the way trucking and supply chains are managed, including turning it upside down. That was one of the messages those attending the FTR Transportation Conference heard Thursday morning.
A survey of both trucking/logistics and supply chain firms shows that drones, self-driving trucks, so-called “Uber” for freight transportation as well as the “internet of things” and “big data” all have the power to disrupt today's ways of moving freight over the next seven to eight years, according to Steve Sashihara, CEO of the information technology and management firm Princeton Consultants.
In fact, changes in many of these five areas already are moving rapidly. For example, he pointed out, over the last year drones have moved beyond a high-tech hobby, with the federal government issuing its first commercial drone rules and actual commercial deliveries being made – which included 7-11 Slurpee drinks, a chicken sandwich, donuts, hot coffee and candy.
The concept of self-driving vehicles in the past couple of years has moved from a “wacky” idea from companies such as Google, Apple and Tesla, with Freightliner unveiling its prototype autonomous trucks for licensed road tests. The last year has been filled with news of self-driving technologies from every major car manufacturer, and many start-ups.
But when will self-driving/autonomous vehicles become an common reality? When people stop being so defensive about such new technology and there is what what Sashihara called an “inversion” of conversation.
“Until we stop saying, 'When will self-driving trucks be safe enough to put on the road and be good as a normal driver,' and we start flipping it and saying, 'Self-driving trucks are not 100% bullet proof but they are safer than commercial drivers,'” Sashihara said. “We ...Read the rest of this story

