Lululemon to buy at-home fitness system Mirror for $500 million

29 Jun by Vitaliy Dadalyan

Lululemon to buy at-home fitness system Mirror for $500 million

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Lululemon to buy at-home fitness system Mirror for $500 millionOn Monday, lululemon announced that it is going to acquire at-home fitness startup Mirror for $500 million. Of the acquisition, CEO Calvin McDonald said “it is an exciting opportunity to build upon that vision, enhance [its] digital and interactive capabilities, and deepen [its] roots in the sweatlife.” LULU shares jumped on the news after-hours, while Peloton’s stock came under pressure. Jared Blikre breaks down the details of the merger, and what it means for trends in home workout alternatives.