IRI to Discuss How Manufacturers Can Successfully Meet Consumers’ Demands for Product Transparency at the P2P Summit
–(BUSINESS WIRE)–IRI:
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WHO: |
Robert I. Tomei, President, Marketing & Shopper Intelligence, IRI® |
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Larry Levin, EVP, Marketing & Shopper Intelligence, IRI® |
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WHAT: |
On May 16, IRI’s Robert I. Tomei and Larry Levin will share insights into consumers’ evolving purchasing patterns on the Summit’s transparency track during their session titled, “New Product Innovation: Creating Success in a Shifting Consumer Landscape.”
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WHY: |
Consumers are changing what they buy and the way they buy; this is being driven by the impact of the newer generational cohorts (millennial and Generation Z households). This buying pattern shift is swinging the pendulum across all aisles in the store — from food and beverage to home care and personal care. And the younger generations are demanding products that are organic, sustainable and transparent. The new generational cohorts are seeking products that are good for them and the environment, creating a powerful shift that is impacting the entire path to purchase within the consumer packaged goods industry. | ||||
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WHEN: |
Thursday, May 16, 2019 | ||||
| 3:30-4 p.m. ET | |||||
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WHERE: |
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| Fort Lauderdale Marriott Harbor Beach Resort & Spa | |||||
| 3030 Holiday Drive | |||||
| Fort Lauderdale, FL 33316 | |||||
About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
Contacts
IRI Contact:
Shelley Hughes
Email: [email protected]
Phone: +1 312.474.3675
This article published with permission from Business Wire
