Importance of Mobile Truck, Van Marketing
Reflective graphics greatly increase visibility in the dark, and are most effective for fleets that operate at night. (Photo courtesy of Vehicle Marking Systems)
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Reflective graphics greatly increase visibility in the dark, and are most effective for fleets that operate at night. (Photo courtesy of Vehicle Marking Systems)
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According to a study performed by the American Trucking Associations (ATA), a vehicle wrap on a typical trailer makes 10 million impressions every year. That number increases to 14 million for trailers with reflective graphics and to 16 million for local delivery vans. Another study found that fleet graphics give 101 impressions per mile traveled. With so many opportunities to get eyes on your advertising, adding graphics to fleet trucks or vans can go a long way toward boosting brand recognition.
“Vehicle wraps have the lowest cost per impression in the advertising market,” said John Duever, president of Vinyl Images and Design. “You are affordably branding your company and, with the right team of operators, you are growing your company in a very positive manner.”
But what if you’re new to vehicle graphics and advertising? Here’s your guide to getting started. Not new to the graphics game? These tips can still come in handy.
Calculating Cost
Vehicle graphics may make a lot of impressions, but the first question on a company’s mind is likely, “What is the cost?” As Duever noted, the cost per impression is typically lower than other forms of advertising. The Outdoor Advertising Association of America cites the cost per impression for vehicle wraps at $0.77 — that’s about a third of the cost of a billboard ($2.18) and a fraction of the cost of a radio ad ($8.61).
Another study conducted by 3M, which measured the advertising effectiveness of fleet graphics on 10 Snapple trucks in two major metropolitan areas, found an average daily effective circulation of 6 million passers-by exposed to each truck. Tim Boxeth, marketing manager — fleet graphics, 3M Graphics, said that makes for a very …Read the rest of this story
