Immersion Brings the Power of Touch to Konica Minolta’s Latest Electronic Office Equipment

SAN JOSE, Calif.–(BUSINESS WIRE)–Immersion Corp. (NASDAQ: IMMR), the leading developer and licensor of touch feedback technology, today announced its technology is now enhancing Konica Minolta, Inc.’s latest multi-functional peripherals (MFPs), the bizhub C360i / C300i / C250i /C4050i / C3350i. Konica Minolta provides solutions and optimization for the office environment with a combination of MFPs and IT services.

Haptic effects incorporated into MFP touch panels create a more intuitive interface. Haptics enhances how users interact with office equipment when, for example, an operator taps the machine’s touch panel to direct it to print a document, his action is confirmed with tactile feedback.

The sense of touch can make Konica Minolta machines easier to use, more intuitively designed, and more technologically advanced by:

• Decreasing input errors through enhanced tactile confirmation
• Improving transaction speed, making it fast and easy to get print jobs done
• Adding a sense of comfort and familiarity with tactile feedback replacing physical button and keyboard presses

“Konica Minolta’s new MFP is on the leading edge of innovation, and we look forward to seeing how the power of touch will further differentiate its next wave of office equipment,” said Nobumitsu Shimada, Immersion’s Sr. Director, APAC Sales. “Increasingly, haptics is being adopted in markets from automotive to mobile to the Internet of Things, and Konica Minolta is a great example of how tactile feedback can enhance office equipment.”

About Immersion

Immersion Corporation (NASDAQ: IMMR) is the leading innovator of touch feedback technology, also known as haptics. The company provides technology solutions for creating immersive and realistic experiences that enhance digital interactions by engaging users’ sense of touch. With more than 3,500 issued or pending patents, Immersion’s technology has been adopted in more than 3 billion digital devices, and provides haptics in mobile, automotive, gaming, medical and consumer electronics products. Immersion is headquartered in San Jose, California with offices worldwide. Learn more at www.immersion.com.

About Konica Minolta’s Office Business

As one of the leading MFP manufacturers in the world, Konica Minolta provides high-performance, high-quality products to offices around the world to help its clients improve productivity. In particular, Konica Minolta achieved the leading share in the global A3 color MFP market — one of its initial focus areas. The company also offers a range of other high-added-value products and services including an information security solution combining advanced IT technologies, mobile printing solutions, intuitive operations, and environmentally-friendly services with low-power consumption design.

Forward-looking Statements

This press release contains “forward-looking statements” that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements. Such statements include, but are not limited to, the statement that Immersion’s technology enhances Konica Minolta, Inc.’s latest MFP; the statement that tactile effects and feedback incorporated into touch panels creates a more intuitive interface and enhances interaction with office equipment; the statement that haptics provides the sensation of pushing real buttons or feeling clicks; the statement that the sense of touch can make Konica Minolta machines easier to use, more intuitively designed, and more technologically advanced; the statement that the sense of touch decreases input errors; the statement that the sense of touch improves transaction speed; the statement that the sense of touch adds a sense of comfort and familiarity with tactile feedback replacing physical button and keyboard presses; and Mr. Shimada’s statements that Konica Minolta’s new MFP is on the leading edge of innovation, that haptics may differentiate Konica Minolta’s office equipment from others, that haptics is increasingly being adopted in various markets, and that Konica Minolta is a great example of how tactile feedback can enhance office equipment.

Immersion’s actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion’s business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to Immersion’s touch feedback technology) by Immersion, its licensees, and Konica Minolta; unanticipated difficulties and challenges encountered in implementation efforts by Immersion’s licensees and Konica Minolta; unanticipated changes in the MFP industry; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve adoption of or commercial demand for Immersion’s products or third party products (including MFP products) incorporating Immersion’s technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion’s most current Form 10-K, and Form 10-Q, both of which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion’s beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR – C)

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This article published with permission from Business Wire