E-commerce: Is it truly good for trucking?

Amazon and others in e-commerce seem to be pursuing cheap freight strategies; that may only continue as online ordering keeps growing.
One would think ever-increasing volumes of e-commerce shipments tied to time-sensitive delivery demands would prove a boon to trucking companies in terms of boosting freight rates.
However, that may not be the case.
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Source:: http://fleetowner.com/fleet-management/e-commerce-it-truly-good-trucking