Driver pay, trucking’s image, and the worsening driver shortage
The average age of the truck driver is 52 and each year that number continues to increase, according to Leah Shaver, COO at the National Transportation Institute. But as fleets are finding it more and more difficult to attract a younger driver base, partly because of an industry-wide image problem, what can they do to soften the blow of a deepening driver shortage?
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Source:: http://fleetowner.com/driver-management/driver-pay-trucking-s-image-and-worsening-driver-shortage
