Accor CEO to Doubters in Asia: Our Brand-Heavy Strategy Is Working

Accor CEO to Doubters in Asia: Our Brand-Heavy Strategy Is Working

Accor CEO to Doubters in Asia: Our Brand-Heavy Strategy Is WorkingHere’s a quick test: Which global hotel chain has the most number of brands? Most people would probably say Marriott International after it acquired Starwood Hotels & Resorts. But Accor actually has more brands than Marriott today, thanks to its acquisitive chairman and CEO Sébastien Bazin, who has also encouraged the birth of new Accor […]