Mack Eyes Bigger Bite of the West
A Mack Anthem on a western highway. Photo:Mack Trucks
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OAKLAND, CALIFORNIA. Mack Trucks has thrown down a gauntlet, declaring it is now “well positioned” with products and services to command a bigger slice of the Class 8 pie in the Western United States.
“We’re rebuilding our Western presence,” said Jonathan Randall, senior vice president of North American Sales, at a media briefing held here at the headquarters of the Oakland Raiders ahead of the football team’s Dec. 3 trouncing of the New York Giants.
Noting that despite Mack’s deep Back East roots the company has offered models suitable for Western truck operators since 1948, he said the key to the strategy is unleashing its latest models on customers in the West who have not yet experienced what’s new at Mack.
According to Randall, Mack stands out because of its application-specific approach to the Class 8 highway and vocational markets. In terms of appealing to Western customers, he said Mack has developed the “lightweight but high-power models needed to face the high altitudes, long grades, and demanding desert temperatures of western operations.
“We’re continuing our western tradition of application excellence with the all-new Mack Anthem,” he said, “but we also have products and developed specifically for each customer’s unique needs in the highway, construction, and refuse markets.”
Randall said that in the west, truck fleets seek “performance and efficiency to handle the terrain” and said Mack is providing that with trucks engineered to by “heavy on power, light on fuel” thanks to the OEM’s Super Econodyne downspeeding and turbo compounding offerings.
He added that Mack is also well-positioned to meet the needs of weight-conscious customers in the West through its Mack MP7 11-liter engine, 6×2 liftable pusher axle, and lightweight axle options.
Randall said that right now Mack holds a 5% …Read the rest of this story
