Revenue, which Snap earns mainly by selling advertising on the app, increased 44% from a year earlier to $462.47 million. Direct response advertising is now more than half of Snap’s total revenue. Small and medium-sized businesses have been hard-hit during the pandemic, but represent a smaller portion of Snap’s direct response ad business, which has helped protect revenue, said Jeremi Gorman, Snap’s chief business officer, on the earnings call.
