Seven Cloud Solution Suites Promise to Maximize Value for Customers
and Increase Upland’s Organic Growth Potential

AUSTIN, Texas–(BUSINESS WIRE)–Upland Software, Inc. (Nasdaq: UPLD), a leader in cloud-based enterprise
work management software, today announced that it has organized its
cloud software products, which represent hundreds of millions of dollars
in R&D investment, into seven focused enterprise cloud solution suites.
This new strategy enables Upland to deliver more value to its 9,000
global customers and increase organic growth by unlocking the power of
related products and solutions, bringing them together in a consistent,
compelling, and relevant way that is easier to use, market, and sell.

Upland’s seven new enterprise solution suites are:

• Customer Experience Management: This solution suite enables
  organizations to deliver outstanding customer experiences and to
  capture actionable insights through outcome-driven conversations that
  are dynamic, personalized and engaging. Upland’s real-time solutions
  span the entire customer journey via multiple channels, including
  email, SMS, MMS, RCS, web, social, and in-app. Customers include
  American Red Cross, Sage, Marks & Spencer, and Sky.
• Enterprise Sales Enablement: This solution suite allows
  organizations to increase win rates and generate revenue faster
  through automated delivery of sales processes, activities, content,
  systems, and metrics to maximize every prospect and buyer
  interaction—from initial lead to customer advocacy. Customers include
  IBM, Cisco, Fifth Third Bank, Aramark, and Spectrum Business.
• Professional Services Automation: This solution suite
  transforms services delivery from sales proposal to project success
  and is the only knowledge-enabled platform that augments services
  automation with proposal automation, customer reference management,
  voice of the customer, and insights-driven business intelligence.
  Customers include AAA, Autodesk, Eaton, FICO, and JDA Software.
• Project & Financial Management: This solution suite enables
  enterprises to align projects to strategy and drive improved cost
  control by providing a centralized framework for demand management,
  resource optimization, project delivery, and financial oversight.
  Customers include BNY Mellon, Conde Nast, Johnson Controls, and PPG.
• Document Lifecycle Automation: This solution suite improves
  productivity and reduces cost by providing capabilities to digitize,
  organize, automate, integrate, analyze, and optimize high-volume
  processes. Customers include Symantec, Nuance, RDO Equipment, and
  American Equity Investment Life Holding Company.
• Secure Document Services: This solution suite ensures security
  and compliance of critical data through advanced scan and fax
  platforms, comprehensive data monitoring and document loss prevention
  capabilities, and the automated routing of content to its final
  destination. Customers include Extended Stay America, PDFfiller, US-Rx
  Care, and Yıldız Holding.
• Enterprise Knowledge Management: This solution suite enables
  knowledge sharing across different departments within an organization
  by delivering the right answers to the right person at the right time,
  resulting in more productive employees and happier, more loyal
  customers. Customers include Duke Energy, Nestle, Paychex, and Pfizer.

Each solution suite is comprised of multiple purpose-built cloud
solutions that can be offered individually or bundled together, all of
which are backed by Upland’s commitment to 100 percent customer success.
Upland will continue to buy, build, and partner to expand these suites
with the relevant functionality that customers require.

“This move to suite-focused offerings is an important new product and
go-to-market strategy for Upland that represents the next logical step
in our mission to become the world’s leading cloud-based enterprise work
management software provider,” said Jack McDonald, Upland’s Chairman and
Chief Executive Officer. “By aligning our product and solution offerings
around these seven cloud solution suites, we’re making it easier and
more cost-effective for our more than one million software users to
extract the full power and value of our offerings to address mission
critical business challenges.”

Supporting the new enterprise solution suites is UplandOne,
Upland’s operating platform that provides the foundation for delivering
high-touch customer success and offers a seamless experience across all
Upland solution suites. The UplandOne platform provides a common UI/UX,
integrated analytics, 24x7x365 global support, expert professional
services, and an enterprise-grade cloud infrastructure. Upland applies a
quality-first approach to R&D, prioritizing performance, scalability,
and security and customer-driven innovation that prioritizes new
features based on customer impact and value.

Visit www.uplandsoftware.com
to learn more about Upland’s seven new enterprise cloud solution suite
offerings and view videos, case studies, and other solutions-specific
content.

About Upland Software

Upland Software (Nasdaq: UPLD) is a leader in cloud-based enterprise
work management software. Upland provides seven enterprise cloud
solution suites that enable more than one million users at over 9,000
accounts to win and engage customers, automate business operations,
manage projects and IT costs, and share knowledge throughout the
enterprise. All of Upland’s solutions are backed by a 100 percent
customer success commitment and the UplandOne platform, which puts
customers at the center of everything we do. To learn more, visit www.uplandsoftware.com.

Contacts

Christina Turner
[email protected]
833-UPLAND-1