Tyrata CTO to speak at the Tire Technology Expo 2019 on achieving the
technology milestone…

DURHAM, N.C.–(BUSINESS WIRE)–Tyrata, Inc., a tire sensor and data management company, has achieved a
significant milestone in the development of its IntelliTread^TM
real-time tread wear sensors. Recent developments in sensor design and
operation have produced repeatable results during tests in a variety of
OEM passenger tires. IntelliTread sensors use wireless signals to track
millimeter-scale changes in tread depth. When commercially available,
the sensors will signal when it’s time to replace tires or report
information about uneven and often dangerous tire wear conditions.

Every year, tire-related accidents claim the lives of hundreds and
injure thousands in the US alone. Many of these accidents are due to
worn tires. Yet, the only common method to determine tread depth is to
manually gauge the tire, such as with a penny held in one of the
grooves. While integrated tire pressure sensors have provided
improvements in safety, the industry is in desperate need of a way to
monitor the thickness of a tire’s tread, in real time. New technology
from Tyrata can monitor, track and predict tread wear over the life of
any tire. IntelliTread sensors determine tread depth using proprietary
sensor and electronic technology mounted inside of the tire. When a
voltage is applied to the sensor, an electrical signal passes through
the tire. As the rubber wears down, the signal changes. Sensor
electronics use these signal changes to determine the tire’s tread
depth, which can then be wirelessly transmitted for further analytics
and/or displayed to the consumer.

Tires are complex, heterogeneous structures composed of many raw
materials with widely different properties. This makes measuring tread
wear challenging. Electrical signals must penetrate all layers,
including the steel belts that are core to most modern tires, and be
sensitive to millimeter changes in tread depth. Through advances in
sensor design and operation, along with electronics and packaging, the
Tyrata team has now successfully validated the technology in OEM
passenger tires including steel belted radial tires from Hankook and
Firestone. Sensors mounted to several sections from each tire produced
predictable and repeatable responses when the tread was removed, 1 mm at
a time. This technology breakthrough opens up the development of
production-level packaging and on-vehicle integration and testing as the
company moves forward in its commercialization of the IntelliTread
technology.

“With these recent results, Tyrata has demonstrated significant progress
in moving from our early bench-top technology demonstrations towards
real-world application of our sensors inside of a tire,” said Jesko von
Windheim, Chief Executive Officer of Tyrata. “By demonstrating
reproducible measurements in various consumer tires, we’ve achieved a
major milestone in the development of our technology. Our next goal is
long-term, in-tire testing. We are starting to evaluate a host of tires
for IntelliTread integration and invite collaborators to join us in this
next phase of evaluation.”

Organizations interested in collaboration opportunities or for tire
evaluations may contact Luka Lojk at [email protected]
or +1-704-593-8418.

Participants in the upcoming Tire Technology Expo 2019 in Hannover,
Germany can speak directly with Tyrata company representatives. Dr.
Aaron Franklin, CTO at Tyrata, will be speaking on Intelligent Tread
Wear Sensor Technology on Thursday, March 7 at 9:00 am in the Stream 12
– New Advances in Pneumatic Tire Performance. Dr. Franklin will describe
how the new technology works, present results from recent testing,
describe the roadmap towards commercialization, and discuss the
potential impact the technology can have on safety, efficiency and
vehicle autonomy. David Koester, VP of Engineering, will also be present
at the conference. For more information, visit: https://www.tiretechnology-expo.com/en/conference-programme.php.

About Tyrata
Tyrata, Inc. is a sensor and data management
company offering wireless sensors and systems that monitor and report on
vehicular tire tread wear in real time. The company’s IntelliTread^TM
technology monitors, tracks and predicts tire tread wear over the life
of any tire. Tyrata serves consumers, fleet management companies, and
high-performance specialists who depend on the integrity of tires for
safety, efficiency and profitability. For more information, visit www.tyrata.com.

Contacts

Garth Miller
All Business Marketing
919-424-0090
[email protected]