Funds will support Trustpilot’s strategy to be the leader in trust
and transparency

NEW YORK & LONDON & COPENHAGEN, Denmark–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Consumer?src=hash” target=”_blank”gt;#Consumerlt;/agt;–Trustpilot,
the leading independent platform for companies to build trust with
consumers, today announced it has raised $55 million in a Series E
equity investment round. The round was led by Sunley
House Capital Management, an affiliate of global private equity firm
Advent International, with strong participation from existing
shareholders Vitruvian Partners, Draper Esprit, Index Ventures,
Northzone and Seed Capital.

Founded in 2007, Trustpilot has grown rapidly since inception via its
freemium SaaS business model. The Series E funds will help Trustpilot
strengthen its market leading position through investment in marketing,
its technology platform and people and accelerate its drive to set new
standards for transparency in the review space.

The investment follows another milestone year for Trustpilot. The
company now has more than 58 million reviews of over 265,000 company
domains from 150+ countries. Today, Trustpilot is one of the top 1% most
visited websites worldwide and a leader in the UK, other European
markets and North America. Its brand is seen more than 3.5 billion times
online each month.

Feedback shared through the Trustpilot platform empowers consumers to
get closer to the companies they buy from, make better buying decisions
and influence others. For companies, openly collecting consumer reviews
on Trustpilot not only helps them grow and show brand trust but also
delivers tangible, measurable business results such as actionable
customer insights, helping more consumers discover their brand online
(including through the strongest SEO power of any comparable platform)
and turning significantly more browsers into buyers.

“There has never been a greater need for trust online and in the world
which is why we keep pushing the boundaries of what’s possible in the
review space,” said Trustpilot founder and CEO, Peter Mühlmann. “Our
open and transparent approach is crucial. It empowers consumers and
companies to collaborate, innovate and improve together and that’s what
builds lasting brand trust.”

Commenting on the investment, Mohammed Anjarwala, a Managing Director at
Sunley House Capital Management, said, “Trustpilot offers a powerful
value proposition to businesses, enabling them to improve their digital
marketing efficiency and enhance customer engagement. We believe that
the company has significant opportunities for continued growth, both in
its core UK market and internationally, and look forward to supporting
Peter and the Trustpilot team.” Mr. Anjarwala will join the Board of
Directors at Trustpilot.

About Trustpilot

Trustpilot is a leading independent review platform, free and
open to all companies and consumers. With more than 58 million reviews
of over 265,000 domains, Trustpilot gives people a place to share and
discover reviews of companies, and enables every company to turn
consumer feedback into business results. Trustpilot’s mission is to
bring people and companies closer together to create ever-improving
experiences for everyone. Its brand is seen more than 3.5 billion times
online each month. With offices in Copenhagen, London, New York, Denver,
Berlin, Melbourne and Vilnius, Trustpilot’s 700 employees represent more
than 40 different nationalities.

For more information, visit https://www.trustpilot.com/

About Sunley House Capital Management

Sunley House Capital Management (“Sunley House”) manages a concentrated
global equity fund making minority investments in both public companies
and select private companies. It is an affiliate of Advent
International, one of the largest and most experienced global private
equity firms. Sunley House, like Advent, focuses on investments in five
core sectors, including business and financial services; healthcare;
industrial; retail, consumer and leisure; and technology, media and
telecom.

For more information, visit https://www.adventinternational.com/sunleyhouse/

Contacts

Media:
For Trustpilot
U.S. enquiries
Zach
Pardes
Director, Advertising & Communications – North America
+1
646 291 6106
[email protected]

U.K. enquiries
Dave Robertson
UK Senior Communications
Manager
+44 7771 531057
[email protected]

DK enquiries
Annemiek Wilson
Senior Communications
Manager
+45 50 57 46 52
[email protected]

Rest of World enquiries
Alexander Tolstrup
Director of
Communications – Europe
+45 31 56 33 72
[email protected]

For Sunley House Capital Management
UK:
Fergus Wheeler
or Jessica Gill
+44 (0)20 3727 1000
[email protected] /[email protected]

US:
Abernathy MacGregor
Chuck Dohrenwend or Jake Yanulis
+1
212 371 5999
[email protected] / [email protected]