The real struggle: Convincing shippers that trucking has value
John Larkin, managing director and head of transportation capital markets research for Stifel Capital Markets, recently made what I think is a very important point for trucking companies: most shippers seem poised to continue hammering the industry with the cudgel of low freight rates, despite the myriad of challenges
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Source:: http://fleetowner.com/blog/real-struggle-convincing-shippers-trucking-has-value