Progress Partners Advises iQ Media on its Transaction with 4C to Create Kinetiq
Kinetiq is a new company that combines iQ Media with 4C’s Teletrax to create the world’s largest TV intelligence network
BOSTON & NEW YORK–(BUSINESS WIRE)–Progress Partners, a Boston and New York-based M&A advisory firm, is pleased to announce that it has advised iQ Media on its transaction with 4C Insights, which jointly created a new entity, Kinetiq, comprised of iQ Media and 4C’s Teletrax. Kinetiq will operate globally, with U.S. headquarters in Philadelphia, Pennsylvania, and European headquarters in Eindhoven, Netherlands. Kevin Kohn, CEO of iQ Media, will serve as CEO of Kinetiq with key management from 4C and iQ Media completing the leadership team.
Kinetiq combines iQ Media’s ability to identify paid and earned brand mentions, nationally and across all 210 U.S. DMAs, with the global Teletrax network: 85+ countries, across more than 250 global capture locations and approaching 2,500 TV stations. Kinetiq’s TV intelligence network will enable broadcasters, brands, agencies, and software partners to evaluate and measure TV and video with the same speed, accuracy and agility as digital media. “As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, Kinetiq is uniquely positioned to help quantify the true return on these investments. We are thrilled to join forces with the talented team operating Teletrax to make this a reality,” said Kevin Kohn, CEO of Kinetiq.
Kinetiq’s roster of clients includes Mercedes-Benz, Fox Broadcasting Company, Google, Mitsubishi, Newell Brands, U.S. Bank, AP, and Reuters.
The M&A advisory team from Progress Partners, which acted as financial advisor to iQ Media in the transaction, was led by Senior Managing Directors Nick MacShane and Chris Legg. “The Progress team made great partners. They diligently performed analysis and assistance in all key areas and ultimately helped us find the right partner that aligned with our vision to be the leader in driving accountability for TV,” said Kohn. Nick MacShane reflected on the growth potential for Kinetiq from the transaction, “We are pleased for iQ Media to embark on a new chapter as Kinetiq. The combination of iQ Media and Teletrax will yield significant value as the world’s largest unified TV intelligence network.”
About Kinetiq
Kinetiq is taking a bold new approach to TV data and analytics. Through the union of iQ Media and 4C’s Teletrax, Kinetiq’s intelligent monitoring, measurement and signaling solutions offer the most comprehensive view of TV performance across global, national and local markets. Kinetiq delivers valuable insights on audiences and engagement across all paid, earned and sponsorship investments. Brands, agencies, broadcasters and ISVs like Mercedes-Benz, Fox Broadcasting Company, and Google use Kinetiq to better understand their true ROI on TV, locally and globally. Headquarters located in Philadelphia and Eindhoven, Netherlands. Visit www.kinetiq.tv for more information.
About Progress Partners
Progress Partners is a Boston and New York-based M&A advisory firm working with emerging technology companies within media, marketing, advertising sectors, serving SMB through Enterprise. Progress Partners works with buyers and sellers of high growth companies to complete M&A transactions, raise debt or equity capital, as well as, develop and implement strategic growth plans. The firm’s high standards of excellence, deep industry experience, extensive network, and entrepreneurial background give Progress Partners the ability to build and realize superior value for its clients. Securities offered by Applied Capital, LLC, member of FINRA and SIPC. Visit www.progresspartners.com for more information.
Contacts
Progress Partners
Rachael LaMalva
[email protected]
This article published with permission from Business Wire
