Apple unveils coronavirus screening tool

Blue Apron Fends Off Obscurity in Another 15 Minutes of Fame

(Bloomberg) -- The recent popularity of Blue Apron Holdings Inc.’s mail-order meal kits is giving the struggling company a much-needed boost, but some industry watchers say that will pass once the coronavirus outbreak abates.Blue Apron is attracting new users in part because fresh ingredients can be hard to find in supermarkets right now, said Dan McCarthy, an assistant professor of marketing at Emory University’s Goizueta Business School. However, he notes the company was “bleeding customers very consistently” up until recently and that’s likely to be the case again once people return to their normal lives.“The amount of repeat business they were getting was not enough to sustain their business,” McCarthy said in a phone interview. “It’s likely delaying the inevitable.”Blue Apron declined to comment. McCarthy has been following the meal-kit company since a few months before its June 2017 initial public offering and references it in lectures as a case study.The...