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J.C. Penney’s Turnaround Is No Match for Covid-19

(Bloomberg Opinion) -- There is a sad inevitability about U.S. department store J.C. Penney potentially exploring bankruptcy protection. The 118-year-old retailer has enough cash to survive the coming months, but it is looking into a possible bankruptcy filing to restructure its finances, Reuters reported late Tuesday, citing people familiar with the talks.U.S. department stores are highly exposed to the unprecedented shutdown brought on by the coronavirus pandemic. With a quarter of a million shops closed across America, never before has consumerism been so constrained.But J.C. Penney was struggling even before the outbreak of Covid-19. Department stores are becoming increasingly irrelevant in the face of online shopping. Once they were a one-stop shop for everything from clothing to cosmetics and cushions. Now Amazon is the go-to destination for everyday needs. That has left many brick-and-mortar retailers with too much space, and what they have is often unsuited to modern shopping.J.C. Penney Chief Executive Officer Jill Soltau has been...