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    Lidl overtakes Waitrose in Britain’s supermarket wars

    Discounter Lidl [LIDUK.UL] has leapfrogged upmarket Waitrose [JLP.UL] in Britain's competitive food retail market, industry data showed on Tuesday, a sign that cash-strapped shoppers are still having to count their pennies. Lidl and rival German discounter Aldi [ALDIEI.UL] have steadily cut into the market shares of Britain's big four supermarket chains - leader Tesco (TSCO.L), Sainsbury's (SBRY.L), Asda (WMT.N) and Morrisons (MRW.L) - with aggressive store openings fuelling their sales growth. The two discounters started opening stores in Britain in 1994 and 1990 respectively, but their big breakthrough came when the economic crisis hit in 2008 and more British shoppers were prepared to give them a go.

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