The Next Generation: HDT’s Emerging Leaders

My father was a trucker, my grandfather was a trucker,” says Leigh Ann Frederick, who bought Michigan-based Northfield Trucking from her father. “That was the tradition. But it's not that way anymore.”
Although many of HDT's inaugural Emerging Leaders do indeed have family in the business, they say following one's parents' footsteps into the trucking business is not as common as it once was.
“I think it'll take creative minds and new innovations to get through the changes coming up,” Frederick says.
When you go to trucking industry gatherings, “you see this kind of 15-year gap,” says Dustin Koehl – “the people with the gray hair and the people with the long hair.” Vice president of sales and marketing for Total Transportation of Mississippi, Koehl revitalized a management trainee program a few years ago. He visits classes at the University of Tennessee and other southern schools.
“We tell our story,” he explains. “Trucking's got an image issue, especially to these supply chain students who think of Coke,
Clorox, Amazon and Unilever [for careers]. We tell them you can work for a trucking company and work with all those companies.”
Echoing a common stereotype aimed at much of his generation, Justin Griffith, operations manager for Tennessee-based
Conard Transportation, says, “I think a lot of today's society wants instant gratification and instant money; you have to start at the bottom and work your way up. And I think that scares a lot of people off.”
Even though Michael Polachek with Dutch Maid Logistics grew up around trucking, if you had asked him 20 years ago, “I wouldn't have told you I'd be working for a trucking company. It's tough to attract younger people.”
Yet that mix of old and young can deliver great benefit to a company, says Anthony “Tony” Thompson, maintenance and repair manager for Illinois-based Hub Group Trucking. “Just ...Read the rest of this story

