<img width="150" src="http://www.automotive-fleet.com/fc_images/news/m-michelinsenard2017-06-13-09140728-photo-by-allen-mceachern-1.jpg" border="0" alt="
Michelin CEO Jean-Dominique Senard (right) welcomes attendees to Movin' On conference as Montreal Mayor Denis Coderre looks on. Photo: Michelin
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Michelin CEO Jean-Dominique Senard (right) welcomes attendees to Movin' On conference as Montreal Mayor Denis Coderre looks on. Photo: Michelin
">MONTREAL. As Ralph Dimenna, chief operating officer of Michelin Americas Truck Tires, sees it, the Movin' On sustainability conference that the global tire maker is hosting here this week aims “to promote free thinking” to help address the various issues now impacting transport mobility across the globe.
“Whether it's a group of people baking a cake [which was happening just around the corner from where Dimenna spoke with HDT at the event] or people taking part in a human-centered workshop here, the goal is getting a variety of people thinking and talking about new solutions.”
Indeed, in his opening address to the conference, Michelin CEO Jean-Dominque Senard said that far from being a slogan, “'Movin' On' is instead a call to action-- collective, optimistic, technologically demanding action in phase with the 21st century and with the challenges that we must meet.”
Senard also said that Michelin is “open to the collaborative world, without borders. A more connected world that invites people to work together more closely. We believe in a range of highly efficient mobility solutions that are adapted to everyone's needs. Movin'On and our active participation show that we are not content to talk about sustainable mobility. Rather, we are building it.”
Dimenna pointed out that Michelin is “taking a very long view of sustainable mobility” and therefore it intends “not to get caught up in the short-term political environment,” which has seen the U.S. under the Trump administration pull back from its commitment to reduce the emission of greenhouse gases that are contributing to global warming.
Rather, he framed the issue as much as anything through the lens of business acumen, stating that “making transportation more efficient is our goal. And we need to