IBD Breaks New Ground With the First Successful Social Media Influencer Program Focused on Investing
Company continues to exhibit its ability to innovate within the financial media landscape as it leverages technology to connect with a new generation of investors
Financial influencers such as Howard Lindzon, Brian Shannon, Trader Stewie and more help increase IBD’s audience reach and engagement with highly sought-after target demographic
LOS ANGELES–(BUSINESS WIRE)–Investor’s Business Daily (IBD), a leading financial news and research organization, today announced its social media influencer program, which is the first influencer network created specifically for the financial services sector. The program is the latest example of IBD’s unique ability to evolve from a traditional media company into a thriving fintech media company that has maintained its respected brand identity and strong customer loyalty amidst significant company growth. Based on the success of a year-long pilot, IBD has formalized its ongoing influencer program, which now includes many of the top investing experts on social media.
IBD’s decision to add an influencer program stands out because the financial services industry generally has been slow to embrace social media programs, especially those that involve outside influencers. IBD proves that it is possible to successfully move into social and further grow its business while remaining consistent with its primary mission: helping customers make more money in the stock market.
“We’ve seen how effective influencer programs can be in expanding reach, but for us to be successful, IBD’s program has to be truly authentic while aligning with our values as a company,” said John Becker, CMO at IBD. “We’re building our network organically by focusing on influencers who are existing fans of our brand, who actively use and post about our products and services and who possess an understanding of investing principles that align with our brand. Also, we partner with influencers that have a large, and more importantly, engaged following. This is a tall order, but we’re not trying to attract the masses. Instead, we want to target a very specific audience which requires a specific type of influencer.”
Unlike many mainstream consumer companies that rely on influencers who may not have ever used or had any familiarity with the products being highlighted, IBD selects only well-respected experts in the financial space. IBD influencers are active in the markets and could use any investing research tools or analysis to inform their thinking but chose IBD. To discover, scale and validate influencers who are the right fit, IBD uses the CreatorIQ platform. Current influencers include: Howard Lindzon, co-founder of StockTwits, limited partner at Knight’s Bridge Capital Partners, and managing partner of Social Leverage; Brian Shannon, renowned trader, owner of AlphaTrends, author of the acclaimed book Technical Analysis Using Multiple Timeframes, and technical analyst; and Trader Stewie, mastermind of the stock education site ArtofTrading.net.
The program, which was spearheaded by IBD’s social media team with help from CEO of Next Management Partners Jimmy Hutcheson, is already demonstrating strong success within its targeted demographic of high net worth individuals, active investors and people who want to learn how to become successful investors. Among this select group, IBD’s influencers were able to achieve the following during the pilot:
- $1,073,000 in earned media value
- 8,277,000 impressions
- 73,000,000 audience reach
- 16,300 engagements
IBD’s influencers draw greater attention to its impressive portfolio designed specifically with investors’ needs in mind. IBD offers products and educational services such as podcasts and webinars, premium offerings like MarketSmith and Leaderboard that include one-on-one investor coaching, live trading summits and events, market-beating stock lists and more. This comes on top of IBD’s stellar content which is based on its proprietary CAN SLIM investing system. IBD’s market analysis, profiles and news stories have been highlighted on social media by personalities like Kareem Abdul-Jabbar, Mark Cuban, Daymond John, Robert Herjavec and Marc Benioff.
To learn more about all that IBD has to offer and how its influencers are helping the company continue to break revenue records, please email [email protected].
About IBD
Investor’s Business Daily (IBD) is a leading financial news and research organization recognized for proprietary stock screens, comparative performance ratings and a record of identifying stock leaders as they emerge. The company takes a data-first approach to investing, educating investors about how to invest successfully using tested methods and sound research. IBD has honed its approach over the last 50 years to help investors make smarter decisions. Its stock lists have outperformed the S&P, and its presidential poll, the most accurate over the past four election cycles, was one of only two national polls to accurately predict the outcome of the 2016 Presidential Election. IBD offers a number of interactive stock research tools and provides information for investors of every level. To learn more about all that IBD has available, please visit www.investors.com.
© 2019 Investor’s Business Daily, Inc. All rights reserved. Investor’s Business Daily, IBD, CAN SLIM and their corresponding logos are registered trademarks of Investor’s Business Daily, Inc.
Contacts
Marisa Lam
GMK Communications for IBD
[email protected]
650.544.3350
This article published with permission from Business Wire
