HyperX Returns to SXSW 2019 as Host of Esports Panel, Sponsor for
SXSW PC Arena and to Showcase Latest Gaming Gear at SXSW Gaming Expo

FOUNTAIN VALLEY, Calif. & AUSTIN, Texas–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/COUNTERSTRIKE?src=hash” target=”_blank”gt;#COUNTERSTRIKElt;/agt;–HyperX^®,
a division of Kingston^®
Technology Company, Inc., today announced it will lead an esports
panel at SXSW 2019 named The
Great Adoption, Gaming as Entertainment. The complementary
world of esports, sports and music has become the fastest growing
entertainment segment in the world, with live viewership exceeding most
sports and other forms of entertainment. The Great Adoption, Gaming
as Entertainment panel brings together the perspectives of teams,
broadcasters and brands to discuss the adoption of tri-entertainment,
the rapid merger of sports, esports and the music world as a new form of
entertainment. Market leaders from ESPN, Philadelphia 76ers’ Dignitas
and HyperX bring their knowledge and insights to SXSW 2019.

“The combined world of sports and esports is the newest form of
entertainment worldwide,” said Daniel Kelley, director of global
corporate marketing, HyperX. “Esports, sports and music combined create
a lively, unique new form of entertainment that is growing rapidly, and
HyperX appreciates being part of this forward-thinking community.”

The
Great Adoption, Gaming as Entertainment panel takes place at the
SXSW Esports Conference on Friday, March 15 from 2 – 3 p.m. at the
Austin Convention Center, Room 9AB, and features gaming industry experts
including:

• Heather Garozzo, VP of marketing, Dignitas, a Philadelphia 76ers
  gaming organization – As the Vice President of Marketing, Garozzo
  is responsible for creating and executing Dignitas’ fan marketing and
  community engagement strategies for the 15-year old esports
  organization, acquired by Harris Blitzer Sports & Entertainment in
  2016. She oversees the development of team and player brands and
  creates authentic sponsor activations with influencers and streamers.
  Garozzo, a former ESL and ELEAGUE In-Game Director, had previously
  served as Dignitas’ Director of Fan Engagement, where her efforts
  resulted in a 90% increase in the team’s livestream viewership and 20%
  plus increase in social media engagement. Garozzo earned her M.B.A. in
  Marketing and eBusinesss from the University of Wisconsin-Milwaukee
  and her B.A. in Communications from the University of
  Wisconsin-Madison.
• Kevin M. Lopes, director of business development, ESPN – Lopes
  is currently the director of business development at ESPN. He brings
  extensive ESPN experience, having worked within the programming group
  for 10 years, most recently as director, digital media programming &
  acquisitions, where he was responsible for scheduling/operational
  oversight of live digital events, digital collegiate acquisitions, and
  esports programming acquisitions and strategy. Prior to ESPN, Lopes
  was at the Big East Conference. He has a bachelor’s in Communications
  from the University of Rhode Island.
• Daniel Kelley, director of global corporate marketing, HyperX – Kelley
  offers unique insight into the merging of esports, traditional sports
  and music, securing strategic partnerships with NBA and NFL players,
  music artists and esports teams, including Grammy-winning artist Post
  Malone, Pittsburgh Steelers’ wide receiver JuJu Smith-Schuster, and
  All-Star players Joel Embiid of the Philadelphia 76ers, Gordon Hayward
  of the Boston Celtics and De’Aaron Fox of the Sacramento Kings. Kelley
  leads HyperX in driving wide-reaching brand awareness with a We’re
  All Gamers campaign currently seen on broadcast, digital and
  social channels.
• Stan Press, industry consultant, Esports – Press is involved in
  esports from the agency perspective and has been a moderator of
  esports panels around the world. He brings his esports experience as a
  moderator to the 2019 panel.

In addition to the panel, HyperX is sponsoring the SXSW PC Arena for the
second year in a row, supplying 150 sets of HyperX gaming peripherals
including gaming headsets, keyboards, mice and mousepads. Guests can
demo HyperX gear while playing the latest games in organized
competitions and tournaments. Streamers will be broadcasting live from
the SXSW Gaming Expo floor each day using HyperX gaming peripherals from
The Streamery, an area dedicated to streaming live content at SXSW
Gaming.

At the SXSW Gaming Expo, attendees can view HyperX’s We’re All Gamers campaign,
seen on NBA Saturday Primetime on ABC presented by HyperX Gaming, and
try out the latest gaming gear at the HyperX booth #2407 on Friday March
15 – Saturday, March 16 from 11 a.m. – 6 p.m. and Sunday, March 17 from
11 a.m. – 5 p.m. Booth activities will include daily giveaways, product
demos, PC and console gaming stations, and onsite sales with special
discounts for select products. Visitors will have the opportunity to try
out award-winning gaming products used by gaming professionals around
the world including HyperX gaming headsets, keyboards, mice, mousepads,
memory and SSDs.

“HyperX is thrilled to return to SXSW Gaming this year, showcasing
top-of-the-line gaming gear at the PC Arena and hosting a variety of
activities and live gameplay,” said Stephanie Winkler, strategic
marketing, HyperX. “SXSW Gaming Expo is a unique destination for both
new and veteran fans to experience gaming culture. The SXSW Gaming
experience embodies the spirit of HyperX’s We’re All Gamers
ethos, and we are excited to align with SXSW again in 2019.”

About HyperX

HyperX is the gaming division of Kingston Technology Company, Inc., the
world’s largest independent memory manufacturer, with the goal of
providing gamers, PC builders, PC, console and mobile power users with
high-performance components. For 16 years, the HyperX mission has been
to develop gaming products for all types of gamers – high-speed memory,
solid state drives, headsets, keyboards, mice, charging accessories for
console players, USB flash drives, and mousepads – to the gaming
community and beyond. The award-winning HyperX brand in known for
consistently delivering products that deliver superior comfort,
aesthetics, performance, and reliability. HyperX gear is the choice of
celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers
worldwide because it meets the most stringent product specifications and
is built with best-in-class components. HyperX has shipped over 60
million memory modules and 7 million gaming headsets worldwide.

Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how
HyperX products can enhance your console experience and boost
performance for both you and your PC, console or mobile device at
hyperxgaming.com. Whatever your skill level, whatever genres you play,
we embrace all gaming enthusiasts everywhere with our core belief — We’re
All Gamers.

Website: http://www.hyperxgaming.com/
Twitter:
https://twitter.com/HyperX
Instagram:
https://www.instagram.com/hyperx/
Facebook:
http://www.facebook.com/hyperxcommunity
YouTube:
https://www.youtube.com/user/kingstonhyperx

Editor’s Note: For additional information or executive
interviews, please contact Mark Tekunoff, Kingston Technology Company,
Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708,
714-438-2791(Voice). Press images can be found in Kingston’s press room here.

Kingston, the Kingston logo, HyperX and the HyperX logo are registered
trademarks or trademarks of Kingston Technology Corporation in the U.S.
and/or other countries. All registered trademarks and trademarks are the
property of their respective owners.

Contacts

Media Contacts:
Mark Tekunoff
HyperX
714-438-2791
[email protected]

Carla Mancebo
Walt & Company for HyperX
408-369-7200 x1049
[email protected]