How Low Can You Go?
That was the cheer that went up whenever we played limbo as children. It’s also the words Chubby Checker sang in his 1962 recording of “Limbo Rock.” Apparently, some are still doing it, as the world record was set in 2010 at 8.5 inches! But, what’s that got to do with business and marketing? Have you seen any of these words in advertising recently?
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Source:: http://fleetowner.com/technology/how-low-can-you-go