Gillette® and Twitch Announce the Gillette Gaming Alliance
Eleven Twitch Streamers from Around the World Unite to Let Fans Earn
Virtual Goods, and More
BOSTON–(BUSINESS WIRE)–Gillette (NYSE: PG), the world’s leading expert in men’s grooming, and
Twitch, the leading service and community for multiplayer entertainment,
today announced the “Gillette
Gaming Alliance,” a team of 11 Twitch streamers from 11 countries
selected to represent the brand and create content for viewers. Starting
this month, the Gillette Gaming Alliance will support a “Bits for
Blades” promotion, as well as an ultimate fan experience at TwitchCon
Europe in Berlin from April 13-14, 2019.
The following countries and streamers comprise the 2019 Gillette
Gaming Alliance:
- USA – CourageJD – https://www.twitch.tv/couragejd
- Italy – CiccioGamer89 – https://www.twitch.tv/cicciogamer89
- Poland – IzakOOO – https://www.twitch.tv/izakooo
- Japan – Daigothebeastv – https://www.twitch.tv/daigothebeastv
- Brazil – Jovirone – https://www.twitch.tv/jovirone
- Russia – Dendi – https://www.twitch.tv/dendi
- UK – b0aty – https://www.twitch.tv/b0aty
- Spain – MarkiLokurasY – https://www.twitch.tv/markilokurasy
- South Korea – Yapyap30 – https://www.twitch.tv/yapyap30
- Turkey – Mithrain – https://www.twitch.tv/Mithrain
- Germany – Papaplatte – https://www.twitch.tv/papaplatte
“With our history of partnering with the best in class in sports and
entertainment around the world, and as an early non-endemic brand
playing in the gaming and esports space, Gillette is proud to take this
next step with Twitch and align with the best streamers from around the
world,” said Jaweria Ali, Global Marketing Director at Gillette. “We
also can’t wait to give fans the ultimate experience at the first
TwitchCon outside of the U.S. in April!”
Through “Bits for Blades,” the Gillette Gaming Alliance streamers will
provide fans the opportunity to earn Twitch Bits, a virtual good users
can send in chat to support streamers financially, by buying select
Gillette products displayed and discussed by Alliance team members. By
clicking on a Gillette-branded banner, viewers can purchase Gillette
products through Amazon.com or a third-party vendor and earn at least
250 Twitch Bits in return.
“The Twitch community thrives on being able to directly support their
favorite streamers both emotionally and financially, and seeing that
support show up on screen is an added bonus,” said Nathan Lindberg,
Senior Director, Global Sponsorship at Twitch. “Through ‘Bits for
Blades,’ Gillette is empowering fans to completely support their
favorite streamers and be recognized for it by their peers, all because
of their affinity for Gillette products. That’s a win-win for everyone!”
At TwitchCon Europe, fans can expect giveaways from Gillette,
meet-and-greets with the Gillette Gaming Alliance and top Twitch
personalities and other activities. For more information, please visit
Gillette’s official website here,
and on Twitter
and Facebook.
About Gillette
For more than 115 years, Gillette has delivered precision technology and
unrivalled product performance – improving the lives of over 800 million
consumers around the world. From shaving and body grooming, to skin care
and sweat protection, Gillette offers a wide variety of products
including razors, shave gel (gels, foams and creams), skin care, after
shaves, antiperspirants, deodorants and body wash. For more information
and the latest news on Gillette, visit www.gillette.com.
To see our full selection of products, visit www.gillette.com.
Follow Gillette on Twitter,
Facebook
and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.
About Twitch:
Launched in 2011, Twitch is a global community that comes together each
day to create multiplayer entertainment: unique, live, unpredictable
experiences created by the interactions of millions. It brings the joy
of co-op to everything, from casual gaming and world-class esports to
anime marathons, music, and art streams. Twitch also hosts TwitchCon,
the biggest community event of the year, where tens of thousands of
people come together to celebrate and connect with others who share
their interests and passions. We’re always live at Twitch.
Stay up to date on all things Twitch on Twitter
and on our Blog.
Contacts
Kristyn Brown for MMK+ / Gillette
212.796.9861 / [email protected]
