Fitbit expands the Versa family with Versa Lite Edition, its most
affordable everyday smartwatch

Inspire HR and Inspire offer essential, easy-to-use features in a
sleek, stylish design at a low price for consumers and health plan
customers

Now swimproof with new colorful accessories, Ace 2 helps kids age 6+
get more active and have fun while building healthy habits

SAN FRANCISCO–(BUSINESS WIRE)–Fitbit
(NYSE: FIT), the leading global wearables brand, today announced four
new products – Fitbit
Versa Lite Edition™, Fitbit
Inspire HR™, Fitbit Inspire™ and Fitbit
Ace 2™ – designed to help make health and fitness accessible to more
consumers across the globe. Consumers can choose the best device for
their own journeys with leading health and fitness features at an
affordable price. Beyond devices, the Fitbit platform offers users
engaging software features, access to their holistic data, and
connection to one of the largest global health and fitness social
networks which helps to drive positive behavior change. Fitbit will also
soon launch a major redesign to the Fitbit app so users can further
personalize their dashboard, better understand their data, discover new
content and more easily connect with others on Fitbit’s social community.

“Since founding Fitbit almost 12 years ago, we’ve focused on making
health fun and achievable for everyone – regardless of fitness level or
goals. Today we have a growing, supportive community of more than 27
million active users¹ around the world who are getting more
active, sleeping better, reducing stress, managing weight and getting
healthier from being ‘on Fitbit,’ which is a testament to the power of
our platform and our consistent innovation across our devices, software
features and mobile app experience,” said James Park, co-founder and CEO
of Fitbit.

The wearables category continues to evolve and grow, with global
shipments of wearable devices forecasted to reach 189 million units by
2022, up from 125 million units in 2018, according to IDC research.²
While growth is being driven by smartwatches, trackers are expected to
remain an important part of the category overall.³ Fitbit
believes this rapid growth provides a large opportunity to bring new
consumers to the category by offering both smartwatch and tracker form
factors that feel more accessible and are affordably priced.

“With our newest products, we’re delivering high-quality, easy-to-use
wearables that are more affordable, so getting healthy can be accessible
to people of all ages and activity levels – even those who have never
tried a wearable,” continues Park. “Bringing more users to the wearables
category and growing our community of active users is a critical part of
our strategy. We will continue to build on the Fitbit platform to
provide a more personalized and valuable experience for our users
through a paid premium service expected to launch later this year.”

Affordable, accessible products fit for everybody

Building on the success of the Fitbit
Versa™ family of devices, Fitbit
Versa Lite Edition™ is an everyday smartwatch with most of the core
fitness and smart features Versa is known for, including automatic
activity, PurePulse^® 24/7 heart rate and Sleep Stages
tracking, 15+ goal-based exercise modes, connected GPS, smartphone
notifications,⁴ apps, 4+ day battery life⁵ andrelative SpO2 sensor, which has the potential to estimate changes
in blood oxygen levels and help track new health indicators about
health, such as sleep apnea. It features a simple one-button,
lightweight, swimproof⁶ design in new bold color choices for
the young at heart. At $159.95 (USD), Versa Lite Edition is Fitbit’s
most affordable smartwatch yet, for users who want an attractive,
versatile, and easy-to-use device with core features, actionable
insights and personal guidance to motivate them to improve their health.

Fitbit
Inspire HR™ is the brand’s most affordable and stylish 24/7 heart
rate tracking device at $99.95 (USD). It packs all-day automatic
activity, exercise and Sleep Stages tracking, with 15+ goal-based
exercise modes, connected GPS, and Relax guided breathing in a stylish,
slim design. For consumers who are new to wearables and want an even
lower-cost, easy-to-use tracker, Fitbit
Inspire™ is available at $69.95 (USD). It has the essential health
and fitness features to help consumers stay motivated, including
automatic activity, exercise and sleep tracking, goal celebrations,
Reminders to Move and timer and stopwatch apps to help users stay on
track. Both products have a new modern, comfortable and swimproof⁷
design with a touchscreen display, smartphone notifications,⁸
and up to 5 days of battery life⁹ for day to night wear.

Fitbit first introduced Inspire HR and Inspire to enterprise customers
in the U.S. during the 2019 health plan open enrollment period through
health plans like Humana and employers like Adobe and Domino’s. Partners
including Limeade, Solera Health and Vitality Group have also
incorporated Inspire HR and Inspire into their offerings. Besides having
broad consumer appeal, Inspire HR and Inspire were designed to meet the
specific needs of the healthcare industry that chooses Fitbit because of
trust in the brand, leading health and fitness features, design, price
and its motivating large global health and fitness social network. Data
and insights from Fitbit devices and software like activity, sleep and
heart rate make it easier for people to track progress against their
health goals and can provide significant value to health plans and
employers focused on improving health among their employee and member
populations.

Fitbit
Ace 2™ helps kids ages 6+ learn healthy habits at an early age and
encourages them to spend more active time with family and friends. Ace 2
has a new swimproof design¹⁰ with a bumper to protect the
screen during kid-related activities all day long, and is available in
fun and bold kid-friendly colors and accessories that include patterned
designs. Ace 2 debuts new animated clock faces,¹¹ motivating
challenges to keep kids moving, and colorful avatars and cover photos to
personalize their profiles within the Fitbit app. Additionally, parents
must create a Fitbit family account in order to set up Ace 2 with their
child’s account which helps them stay on top of their kids’ activities.

Innovative app update to motivate and inspire

The Fitbit app will soon receive a major redesign, giving users more
ways to personalize their health journey on Fitbit. The new design will
make it easier to view and understand their health and fitness stats,
log data, discover new content, see their progress in Challenges, and
better connect with Fitbit’s large global health and fitness social
community. The update also adds Fitbit Focus, a new section found at the
top of the dashboard that delivers relevant insights, messages and tips
to keep users engaged, informed and motivated.

“Being ‘on Fitbit’ is about more than just wearing a device. The power
is in the platform we’ve built that connects our devices, software,
services and engaged community to support people at every step of their
journey and help drive positive behavior change,” said Jonah Becker, VP
of design at Fitbit. “We are always looking for ways to enhance that
experience, so we redesigned the Fitbit app to give people more ways to
tailor it, with easier access to tools and a global community that can
help motivate them to reach their goals. This flexible mobile platform
will allow us to offer more personalized services in the future,
including coaching, guidance and insights based on personal data, making
our app more valuable to consumers.”

Fitbit is also launching a Rewards beta program to test new ways to
motivate and engage users to reach their health and fitness goals.
Designed to encourage users to achieve and maintain an active and
healthy lifestyle and incentivize them with meaningful rewards, the beta
will allow users to earn points for everyday activities like steps,
sleep and active minutes that upon reaching their goals, can be redeemed
for discounts on Fitbit products and rewards from partners, including
adidas, Blue Apron and Deezer. Fitbit will continue to test and iterate
on Rewards and other software experiences in advance of launching a paid
premium service offering later in the year.

Additionally, the Fitbit Community Feed is expanding this month to more
than 80 new markets in nine languages to users across Asia, Europe and
Latin America. A friendly and welcoming social network that provides
support, accountability and motivation from friends and other
like-minded individuals, this global expansion of the Fitbit Community
will enable more users to fully unlock the value of the Fitbit platform.

Pricing, accessories and availability

A wide range of sport and lifestyle accessories are available to add
personal style to all four products for any activity or occasion.

Versa Lite Edition is available for $159.95 (USD) in white,
lilac, mulberry and marina blue.¹²
Versa Lite Edition
accessories feature materials including stain-resistant, swim-ready and
comfortable classic silicone bands in six new vibrant, fashion-forward
colors: marina blue, mulberry, scarlet, sunshine and lilac.
Sport-inspired hybrid woven bands (coming soon) feature eye-catching
bold stripes: navy and pink, navy and mulberry, navy and orange, and
black and gray.¹³ All new Versa Lite Edition accessories are
compatible with the Versa family of smartwatches, and existing Versa
accessories are compatible with Versa Lite Edition, ranging from
$29.95-$99.95 (USD) (sold separately).

Inspire HR is available for $99.95 (USD) in black, lilac and
two-tone black and white; Inspire is available for $69.95 USD in
black and sangria.¹⁴ Inspire HR and Inspire accessories are
available in classic stain-resistant silicone in black, lilac and white,
classic elastomer sangria, and in printed lilac bloom and soft pink
deco. Fashion-forward accessories also include premium Horween^®
leather including new double-wrapped saffiano bracelets,¹⁵
stainless steel metal mesh bracelets¹⁶ and a clip option
available only for Inspire; ranging from $19.95-$69.95 (USD) (sold
separately).

Ace 2 will be available in stores and online beginning summer 2019
for $69.95 (USD) in watermelon with teal clasp or night sky with
neon yellow clasp. Ace 2 accessories come in classic silicone bands in
bold energetic and kid-friendly colors: grape, night sky and neon
yellow, and watermelon and teal, as well as playful printed bands
featuring motivational messages and active graphics designed for kids
(black and white “go!” and two-toned teal “jazz”); prices range from
$24.95-$29.95 (USD) (sold separately).¹⁷

Fitbit Versa Lite Edition, Inspire HR and Inspire devices will be
available in stores and online in the Americas, Asia Pacific and Europe,
Middle East and Africa starting in March 2019 (see Table 1 for
international product pricing). These products will be available in
stores and online at North American retailers
including Amazon, Best Buy, Kohl’s, Target and Walmart.

About Fitbit

Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leading
global wearables brand, Fitbit designs products and experiences that
track and provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products include Fitbit Charge
3™, Fitbit Inspire HR™, Fitbit Inspire™, Fitbit Ace 2™ activity
trackers, as well as the Fitbit Ionic™ Fitbit Versa™ smartwatches,
Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scale.
Fitbit products are carried in over 39,000 retail stores and in 87
countries around the globe. Powered by one of the world’s largest health
and fitness social networks and databases of health and fitness data,
the Fitbit platform delivers personalized experiences, insights and
guidance through leading software and interactive tools, including the
Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit
Health Solutions develops health and wellness solutions designed to help
increase engagement, improve health outcomes, and drive a positive
return for employers, health plans and health systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the U.S. and other countries. Additional Fitbit
trademarks can be found at www.fitbit.com/legal/trademark-list.
Third-party trademarks are the property of their respective owners.

Connect with us on Facebook,
Instagram
or Twitter and share your Fitbit experience.

Forward-Looking Statements

This press release contains forward-looking statements, within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future retail
availability of Versa Lite Edition, Inspire, Inspire HR, Ace 2; the
future availability of the redesigned Fitbit app, Fitbit Focus, our paid
premium service and the Fitbit Rewards beta program; the growing number
of Fitbit users and our future opportunity to bring new users to the
wearable device category; growth in non-device consumer revenue; the
availability of other product features described in this release; and
future potential of the product features described in this release,
including, not limited to the relative SpO2 sensor, to provide health
insights. These forward-looking statements are only predictions and may
differ materially from actual results due to a variety of factors,
including the effects of the highly competitive market in which we
operate, including competition from much larger technology companies;
any inability to successfully develop and introduce new products,
features, and services or enhance existing products and services;
product liability issues, security breaches or other defects; and other
factors discussed under the heading “Risk Factors” in our most recent
report on Form 10-K filed with the Securities and Exchange Commission.
All forward-looking statements contained herein are based on information
available to us as of the date hereof and we do not assume any
obligation to update these statements as a result of new information or
future events.

¹ As of December 31, 2018

²https://www.idc.com/getdoc.jsp?containerId=prUS44553518

³ IDC Forecast published November 2018; Product Types Wrist,
Watch & Modular

⁴ When phone is nearby

⁵ Battery life varies with use and other factors

⁶ Water resistant to 50M

⁷ Water resistant to 50M

⁸ When phone is nearby

⁹ Battery life varies with use and other factors

¹⁰ Water resistant to 50M

¹¹ Animated clock faces require more frequent charging

¹² Mulberry, Marina Blue, Lilac, Sunshine and Scarlet classic
silicone bands sold exclusively at Fitbit.com

¹³ Sold exclusively at Fitbit.com

¹⁴ Black and sangria bands made of elastomer

¹⁵ Leather accessories are made of Horween leather and other
leather materials. Some colors sold exclusively at Fitbit.com

¹⁶ Silver stainless steel mesh bracelets sold exclusively at
Fitbit.com

¹⁷ Water resistant up to 50 meters

Contacts

Fitbit, Inc.
Jen Ralls, 415-941-0037
[email protected]