My good friend and colleague Kevin Jones – editor of Fleet Owner's brother publication, American Trucker magazine – penned an insightful blog post the other day, musing about the potential pushback against autonomous vehicles (AVs) in the wake of Tesla's notorious read more
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That was the cheer that went up whenever we played limbo as children. It's also the words Chubby Checker sang in his 1962 recording of "Limbo Rock." Apparently, some are still doing it, as the world record was set in 2010 at 8.5 inches! But, what's that got to do with business and marketing? Have you seen any of these words in advertising recently?
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Baldwin Filters is offering the CA30102 Channel Flow EXO air filter as an aftermarket replacement to the P611698 OE filter for Kenworth T440, T470, T660 and T800.
The CA30102 uses Baldwin's Channel Flow EXO technology which takes the fluted media design of Chanel Flow air filters and combines with proprietary structural technology. As a result, the filter is designed to be more durable and efficient than the OE version for heavy-duty engines under extreme working conditions.
“Not only are Baldwin filters tested above and beyond industry standards,” said Stefan Polywka, vice president of operations, CLARCOR Engine Mobile Group. “Our manufacturing processes exceed 6 Sigma standards, guaranteeing that every filter will meet our customers' high expectations for durability and performance.”
Baldwin Filters is a brand under the Clarcor Engine Mobile Group, global provider of engine mobile filtration. Its filtration solutions offer protection for engine-powered equipment requiring fuel, air, oil, hydraulics and coolant filtration.
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The American Petroleum Institute is ramping up efforts to educate diesel engine users about the two new diesel engine oil standards it approved earlier this year, API CK-4 and FA-4.
Having two different oil categories is likely to cause confusion among truck owners. And putting the wrong oil in your engine will at the least mean it won't perform like it should and could cause engine damage, according to Kevin Ferrick, senior manager for engine oil licensing at API.
That's because FA-4 was designed for use in new 2017-model engines that are required to get better fuel economy for lower greenhouse gas emissions. The different viscosity parameters needed in these oils generally won't work well in older engines.
The new oil categories were the results of a years-long process to develop new standards and tests, a process during which the new oils were known as PC-11.
API CK-4 and FA-4 will first appear in the API Service Symbol “Donut” on Dec 1.
Most truck and engine makers will likely recommend truck owners that are currently using API-licensed CJ-4 engine oils start using licensed API CK-4 oils as soon as they are available. API CK-4 oils have been designed to better protect existing diesel engines.
API FA-4 oils, however, are different. The FA-4 standard describes certain lower viscosity oils specifically formulated for use in diesel engines designed to meet 2017 model year on-highway greenhouse gas (GHG) emission standards.
In general, FA-4 oils are not considered backward-compatible. Some engine manufacturers might recommend API FA-4 oils for their previous model-year vehicles, but it is more likely that manufacturers will recommend the oils starting with the 2017 model year engines.
Making things more confusing is the different viscosity standards go beyond the basic 10W-40 or 5W-30 type of nomenclature. In fact, you could have two 10W-30 oils on the shelf, but one would be an FA-4 and one would be a CK-4.
While lower-viscosity oils in general have been shown to improve fuel economy, the FA-4 oils must perform to a more stringent “high-temp/high-shear” viscosity test to stand up to the more punishing environment in the new engines.
Add to all this the fact that most fleets would prefer to run a single oil, and you have potential for “misapplication” — using the wrong oil in your engine.
One way the API has come up with to help truck owners identify the right oil is by changing the Service Symbol Donut. For FA-4 oils, the top of the donut has been divided, with FA-4 on the left-hand side. That part of the donut also will be shaded black or red.
In addition, the API, which in the past has typically let oil marketers handle the announcements about new categories, is using everything from interviews with the press to radio and print ads to a website and social media to get the word out under the moniker “Diesel Oil Matters.” There's a website, www.dieseloilmatters.com, a Facebook page, and a Twitter feed under @dieselmatters.
Ferrick said he's concerned that some truck owners “might believe that all oils are the same, and in this case this is not true. If you have two 10w30s side by side on the shelf, we're worried they may mistakenly grab the wrong one.
"The only way we know to mitigate that is to do the two things we've done. We named the oils differently — we called it FA-4 and CJ-4, we didn't call it CK-4A and CK-4B – and we put a new API donut on the FA 4 without changing the CK 4 donut. Between those two things, we hope we get enough information out through our campaign to educate consumers, and if not we hope the difference in the donut will give them pause.”
For fleets that aren't buying oils off the shelf, Ferrick says, “the other thing I would say gives me some concern is there are a lot of fleets used to having only one oil. They need to come to grips with the idea that as they get new equipment, they may need to start carrying a second oil.”
Related – Report: Most Fleets Should Consider Low-Viscosity Oil for Fuel Economy
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