CHARLOTTE, N.C.–(BUSINESS WIRE)–Bank of America Merchant Services, a leader in payments, eCommerce and
security solutions, and Commerce Signals, Inc., a marketing insights
solution provider, are joining forces to help mid-sized to large
businesses maximize the impact of their marketing campaign spend by
connecting advertising impressions to aggregated payment data.

“Together, Bank of America Merchant Services and Commerce Signals can
help businesses harness their aggregated payments data to make
data-driven marketing decisions and improve campaign effectiveness to
reach new and existing customers,” said Bank of America Merchant
Services CEO Tim Tynan.

Businesses that use Bank of America Merchant Services’ payments
processing together with Commerce Signals’ analytics capabilities can
benefit from:

• Measurement of online and in-store sales driven by digital and TV
  advertisements
• In-flight campaign insights from an intuitive, self-serve platform
• The ability to capture insights and optimize marketing strategies
  mid-campaign

“Within marketing, payment data offers a window into the most important
consumer behavior: purchase. Together with Bank of America Merchant
Services, we enable businesses to boost their marketing effectiveness by
providing a detailed view on which ads are driving sales,” said Commerce
Signals CEO and Founder Tom Noyes. “This view allows businesses to shift
their focus away from activities that fail to drive sales higher and
toward those that do.”

For additional information on how Bank of America Merchant Services can
help your business, visit https://merch.bankofamerica.com.
Find more tips to help you run your business more efficiently at www.linkedin.com/company/bank-of-america-merchant-services/.

About Bank of America Merchant Services

Bank of America Merchant Services brings together market-leading
payment, eCommerce and security solutions to help businesses optimize
global digital commerce and improve their customer’s purchase journey.

The company processes 16.6 billion transactions at more than 705,000
merchant locations throughout the U.S., Canada and Europe. Bank of
America Merchant Services guides businesses from the Fortune 50 to
neighborhood establishments through the evolving world of payments.¹

To learn more, please visit https://merch.bankofamerica.com/.

About Commerce Signals

Commerce Signals solves the No. 1 problem in marketing: knowing what
works. Retailers can double the sales driven by their campaigns using
Commerce Signals’ near-real-time insights. By connecting ad impressions
to accurate, 1st party payment data, Commerce Signals closes the
marketing loop, giving marketers the opportunity to shift media spend
mid-campaign to the marketing tactics that are driving the most
incremental sales.

¹ Per the Nilson report, March 2018, Issue #1127 and Bank of America
Merchant Services data, June 2018

Bank of America Merchant Services and Commerce Signals are separate,
unaffiliated companies offering complementary services. They would
provide merchants their services in this solution under separate
contracts.

Contacts

Alyssa Shillingford
Bank of America Merchant Services
[email protected]
980.388.5286