Company: AAA Cooper Transportation, Dothan, AL
Operation: An asset-based transportation solutions provider offering LTL, TL, dedicated, brokerage, and fleet maintenance services throughout North America with 2,400 tractors and 6,000 trailers
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Image: Minnesota DOT; photo by Julie Bottolfson
">Image: Minnesota DOT; photo by Julie Bottolfson
">Preliminary data released by the National Highway Traffic Safety Administration on July 1 shows a 7.7 percent rise in motor-vehicle traffic deaths last year.
NHTSA said an estimated 35,200 persons died in 2015, up from the 32,675 reported fatalities in 2014.
The agency said that if these projections hold, fatalities will be at their highest level since 2008, when 37,423 fatalities were reported.
Noting that preliminary data reported by the Federal Highway Administration shows that vehicle miles traveled (VMT) in 2015 increased by about 107.2 billion miles, or by about 3.5%, NHTSA said the fatality rate for 2015 increased to 1.12 fatalities per 100 million VMT. That's up from 1.08 fatalities per 100 million VMT in 2014.
“The fourth quarter of 2015 represents the fifth consecutive quarter with year-to-year increases in fatalities as well as the fatality rate,” said NHTSA. “The magnitude of the increases has also been rising up to the 11-percent increase in the third quarter of 2015. Fatalities are projected to have increased by 4.7 percent during the fourth quarter of 2015.”
While emphasizing that the data is preliminary and requires additional analysis, the agency said that early estimates based on the data coded thus far into its Fatality Analysis Reporting System for 2015 indicates most of the country incurred “significant increases” in motorcyclist (9%), pedestrian (10%) and pedal-cyclist fatalities (13% increase).
In addition, fatalities to drivers and passengers also went up (6% and 7%, respectively). Fatalities in crashes involving young drivers (15 to 20 years old) increased as well (10%) as did fatalities in crashes involving large trucks (4%).
NHTSA said it is continuing to gather data on crash fatalities for 2014 and 2015 using information from police crash reports and other sources.
“It is too soon to speculate on the contributing factors or potential implications of any changes in deaths on our roadways,” the agency stated. “The final data for 2014 as well as the annual file for 2015 will be available later in 2016, which usually results in the revision of fatality totals and the ensuing rates and percentage changes.”
In response to early estimates showing fatality increases, NHTSA said it convened a series of six regional safety summits with key stakeholders back in February and March.
As a result of those summits, the agency said it is “working to develop new tools that could improve behavioral challenges including drunk, drugged, distracted and drowsy driving; speeding; failure to use safety features such as seat belts and child seats; and new initiatives to protect vulnerable road users such as pedestrians and cyclists.”
In addition, when the final dataset is released later this summer, the Department of Transportation said it will issue a “call to action to safety partners, state and local elected officials, technologists, data scientists and policy experts to join the Department in searching for more definitive answers and developing creative, open data-driven solutions to improve safety and reduce deaths caused by motor vehicles.”
DOT also said it is “pressing forward” with new guidance to promote the development of automated safety technologies, aimed to greatly decreasing the number of crashes. That guidance is expected to be issued later this summer.
NHTSA and FHWA are also working on implementing new safety-performance measures, which require States and metropolitan areas to set targets for reducing deaths among motorized and non-motorized road users.
“As the economy has improved and gas prices have fallen, more Americans are driving more miles,” said NHTSA Administrator Dr. Mark Rosekind. “But that only explains part of the increase. Ninety-four percent of crashes can be tied back to a human choice or error, so we know we need to focus our efforts on improving human behavior while promoting vehicle technology that not only protects people in crashes, but helps prevent crashes in the first place.”
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Minimizer, which manufactures Poly Fenders, Custom Molded Floor Mats and Fast Flaps, is adding to its product line with its Heavy Duty (HD) Truck Seats.
“And trust us. These aren't your father's seats,” the company said.
“This isn't our core area, so we partnered with a global leader - Isringhausen – to produce a truck seat drivers will love,” Minimizer CEO Craig Kruckeberg said. “Nobody manufactures better truck seats than ISRI, and these stand up to the Minimizer Tested & Tortured reputation.”
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