Titanium Transportation Keeps an End-To-End Eye on Trailers
Titanium Transportation has adopted the Blackberry Radar, an end-to-end asset management system that provides more benefits than simply tracking trailers on the move.
">Titanium Transportation has adopted the Blackberry Radar, an end-to-end asset management system that provides more benefits than simply tracking trailers on the move.
">In an effort to boost efficiencies and increase equipment utilization in its growing fleet, Ontario-based Titanium Transportation decided to modernize the way it tracks its more than 1,200 trailers. Add to that a desire to increase customer and driver satisfaction and improve the company's overall return on investment, and you have a very strong argument for trying a new asset-tracking technology from an unexpected supplier.
Once known as an innovative smartphone provider, about two years ago BlackBerry began studying how it could leverage its technology assets to improve the operational efficiency of the cargo transportation and logistics industry. The result was the Radar, an end-to-end asset management system.
“We found BlackBerry Radar very compelling, because it has capabilities beyond traditional trailer tracking that we look forward to using in the future as we expand our use of the solution,” says Marilyn Daniel, Titanium's chief operating officer. “We have already been able to save driver time by locating empty trailers on customer property.
“With BlackBerry Radar, we know exactly where our trailers are on our yards and on our customer's yards,” Daniel says. “When you are dealing with thousands of trailers in a yard, being able to pinpoint the trailer location immediately saves us a lot of time getting drivers and loads on and off the road quickly.”
And while the system was not purchased as a theft deterrent, Daniel appreciates the ability to secure the status and location of each trailer. The transmitted data is encrypted and the system then authenticates the fleet's devices and cloud endpoints before sending anything up to the cloud. This protects both company and customer data.
The device might also allow the fleet to cut costs through equipment ...Read the rest of this story