<img width="150" src="http://www.automotive-fleet.com/fc_images/blogs/m-choose-your-ride-001-croppedwisconsindot-1.jpg" border="0" alt="
“Choose Your Ride” is literally a publicity vehicle. Wittily marked up by WisDOT as half State Patrol cruiser and half taxi, it's an award-winning public-service ad warning against the danger and expense of drunk driving. Photo: Wisconsin DOT
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“Choose Your Ride” is literally a publicity vehicle. Wittily marked up by WisDOT as half State Patrol cruiser and half taxi, it's an award-winning public-service ad warning against the danger and expense of drunk driving. Photo: Wisconsin DOT
">Travel with me now to The Badger State, or America's Dairyland, if you prefer, a land of two Great Lakes, lush North Woods, rich farmland, solid cities, plentiful roads, and a state DOT determined to change the human culture around highway safety for the better.
Averring that 588 persons died on Wisconsin roads in 2016, WisDOT is convinced that number can be brought way, way down. Not just by such-and-such a percentage, as numbers people tend to speak of, but right down to zero. Yes, to zero. As in zilch.
That goal is obvious by the very name of the innovative multimedia campaign—dubbed “Zero in Wisconsin”— that WisDOT is directing to drive down highway fatalities in the state.
Underscoring the need for the ongoing initiative, on Aug. 23, speaking at the Governor's Conference on Highway Safety in Appleton, David Pabst, the agency's director of Transportation Safety, said traffic deaths are “right up there” as one of the top three causes of death in Wisconsin,
He noted some good news— that alcohol-related car crashes have been reduced over the past 10 years, but contended that's not enough to markedly reduce traffic deaths. Pabst said the state is seeing an increase in highway fatalities overall “because people are still not wearing their seat belt as much as they should, they're not slowing down, they're driving distracted, and they're driving drowsy.”
On the program's dedicated website, the WisDOT declares that, “In Wisconsin, our Zero Vision means that any preventable traffic death is one too many. By staying within the speed limit, being sober behind the wheel, and