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I'm in my car and trapped behind a semi and am getting impatient. We're moving slowly and now we've stopped at a red light, and heavy traffic to my left keeps me from pulling out and around the rig. So I stare at those two rear doors on the van and thoughts come to mind.
Today, every trailer I see is clean, which is not always the case. Often there's a heavy film of dirt covering the rear and I wonder, why doesn't the company keep the trailer clean? Doesn't the company care about image?
Many years ago a fleet manager in Texas related how he hired high school kids on weekends to go around his yard with long-handled brushes and buckets of water, and scrub those rear doors. Not the trailer's sides, but the rear, because that's where dirt is drawn by a moving trailer's suction effect and that's what motorists see close-up. He paid the kids 50 cents per trailer. Today it might be a buck or two, but that would still be a cheap way to give a truck line a clean image.
If the doors on the trailer just ahead are bare except for a number, I think, why isn't there a name lettered on there – wouldn't that be good advertising? Or would the company rather remain anonymous? Say, wouldn't a trailer's rear be a good place for some commercial advertising? It'd have a captive audience, like me. That would bring the owner some steady extra income.
If the trailer's got more lights than a Christmas tree, I'm entertained, and I applaud the owner for his pride in his equipment. Trailers like this are usually spotlessly clean, as well. Too bad rearward-facing lights are limited to red or amber; multicolored lights, especially now, during the ...Read the rest of this story
Important news for shareholders and potential investors in Merck & Co Inc (NYSE:MRK): The dividend payment of $0.48 per share will be distributed into shareholder on 08 January 2018, andRead More...
