OpenMarket Celebrates Its First Anniversary of Integration with Adobe Campaign

OpenMarket enables Adobe Campaign users to add text messaging to cross-channel campaigns and combine reporting data to provide customer interaction insights

SEATTLE, Washington–(BUSINESS WIRE)–OpenMarket, a global leader in mobile customer experiences, today celebrates its one-year integration anniversary with Adobe, the leader in customer experience management (CXM).

OpenMarket’s integration with Adobe Campaign gives Adobe customers the technology and consultancy support needed to quickly and easily add SMS to their customer communications. It also enables OpenMarket’s customers to more easily launch new messaging use cases.

OpenMarket helps some of the world’s most innovative companies exceed the expectations of their customers by creating seamless customer journeys that reduce friction. OpenMarket’s global network, which handles more than three billion business-to-consumer mobile messages per month, enables them to reach nearly every mobile user in the world. Advances in both OpenMarket and Adobe Campaign will continuously provide next-level customer experiences.

Jonathan Morgan, CEO, OpenMarket, said: “Text messaging has the highest consumer preference and engagement rates. Which is why it’s such a great way for brands to reach their customers. These days, brands must know what their customers need, when they need it, and in what format in order to be there when it counts. We call this an empathetic interaction, and it has a direct impact on the bottom line. This collaboration with Adobe operates at the point where tech, relevance and convenience meet to enable brands to create the ultimate customer experiences.”

Cody Crnkovich, Head of Platform and Partners, Adobe, said: “At Adobe, we recognize the value that OpenMarket brings to our customers, helping them to connect with their consumers in more empathetic ways. Built-in SMS functionality allows for seamless customer experience to ensure the world’s best-known brands are using the right message on the right channel at the right time.”

-ENDS-

Note to editors

About OpenMarket
OpenMarket helps the biggest brands in the world use mobile messaging to connect with their customers in the moments that count. https://www.openmarket.com/

Contacts

For further information contact:
Will Richardson
Account Director at H+K Strategies
[email protected]
+44 207 973 5977

This article published with permission from Business Wire