Fans will be among the first to experience the Mastercard melody at
the PGA TOUR event

PURCHASE, N.Y.–(BUSINESS WIRE)–Mastercard is bringing its new
sonic brand identity to life for the first time at the 2019 Arnold
Palmer Invitational presented by Mastercard in Orlando, Fla. Fans
will experience the brand’s new sound throughout Bay Hill Club &
Lodge—from the moment they enter the grounds to when they pay with a
Mastercard at select concessions.

Mastercard debuted its new sonic brand identity in the lead up to the 61^st
GRAMMY Awards at the Mastercard Sensory Lab at Fred Segal Sunset in West
Hollywood, making it the first retail location to implement the new
Mastercard acceptance sound at the point of sale. The sonic brand
identity is a comprehensive system that transcends physical, digital and
voice environments wherever consumers engage with Mastercard across the
globe.

“We’re excited to bring our sonic brand to the Arnold Palmer
Invitational to give our cardholders and golf fans the opportunity to
experience the sounds of Mastercard first-hand,” says Raja Rajamannar,
chief marketing and communications officer, Mastercard. “There is no
better place to highlight this first use case than one of the preeminent
PGA TOUR events. Sporting events, a passion point for so many of our
cardholders, are just one of the many places you’ll see the sonic brand
come to life as we set out to share it with the world.”

“Mastercard has been a tremendous partner of the PGA TOUR for more than
20 years,” said Brian Oliver, PGA TOUR Executive Vice President of
Corporate Partnerships. “Mastercard has done a terrific job of unveiling
innovative programs through our partnership as a benefit for their
cardholders. We are excited to have our fans at the Arnold Palmer
Invitational be among the first to experience Mastercard’s new sonic
brand identity.”

The new sonic brand at the Arnold Palmer Invitational is just one way
Mastercard is delivering enhanced experiences to golf fans. Attendees
will be able to tap and pay at concessions and in the merchandise shops
on-site, speeding them through lines and back out on the course. Those
using their Mastercard may get a Priceless Surprise, from smile-making
to the life-changing—including a chance to meet PGA TOUR professionals.
In addition, Mastercard will launch a new multi-channel
marketing program timed to the start of the tournament starring PGA
TOUR golf professionals Justin Rose and Tom Watson.

“I’m excited to partner with Mastercard to help deliver the best
experience possible to their cardholders at the 2019 Arnold Palmer
Invitational—from Priceless Surprises to the latest payment technology,”
said Justin Rose, professional golfer and Mastercard ambassador. “I
always look forward to seeing fans enjoying themselves on the course.”

The Arnold Palmer Invitational presented by Mastercard begins Thursday,
March 7 on Golf Channel. Follow @Mastercard for more information and
visit priceless.com/golf to learn more about all of the exclusive golf
benefits and experiences available to Mastercard cardholders.

About Mastercard

Mastercard (NYSE:
MA), www.mastercard.com,
is a technology company in the global payments industry. Our global
payments processing network connects consumers, financial institutions,
merchants, governments and businesses in more than 210 countries and
territories. Mastercard products and solutions make everyday commerce
activities – such as shopping, traveling, running a business and
managing finances – easier, more secure and more efficient for
everyone. Follow us on Twitter @MastercardNews,
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Contacts

Mastercard Communications:
Robyn Cottelli
914-249-1347
[email protected]