Using the industry-leading Ooyala Flex Media Platform, Media Prima
can now prepare, manage and distribute content easily, reducing their
time to market by 80%

SAN JOSE, Calif.–(BUSINESS WIRE)–Ooyala,
a leader in content production, distribution and monetization solutions,
is powering content management, syndication and distribution for Media
Prima Berhad (“Media Prima”), Malaysia’s largest integrated media
company, bringing greater efficiencies and cost savings in Media Prima’s
content delivery and distribution business. As a result, Media Prima has
reduced the time taken for online content preparation and processing by
up to 80%, and now distributes content to its digital channels and
partners in a timely manner.

Media Prima, a digital-first content and commerce company, offers
exciting video content via its Over-The-Top (OTT) service tonton, and
through various platforms and partners like YouTube, Dailymotion,
Facebook and Viu.

“Media Prima’s goal is to expand our digital reach and offer the best
content to our audiences through different channels. Time to market and
operational efficiencies are key to our success in expanding our
business,” said Rafiq Razali, Chief Executive Officer Media Prima
Digital. “With the Ooyala Flex Media Platform powering our online
content management business, we are confident that we can add content
syndication partners easily and deliver content to them in a timely
manner.”

Ooyala Flex Media Platform, the fastest growing media asset management
and workflow automation solution used by the world’s most innovative
content owners to simplify millions of video workflows, provides Media
Prima with a unified system for efficient content and metadata
collection from various sources, and automated content processing,
syndication and distribution according to pre-set business rules.

“Media Prima’s content is highly sought after in the region,” said
Jonathan Huberman, CEO, Ooyala. “We’re excited to help them cut out the
complexities of content management and distribution, so they can get
content to market faster at a lower cost.”

About Ooyala:

For over 10 years, Ooyala has been at the forefront of shaping the
content supply chain revolution as a leading provider of OTT, content
production, and digital distribution solutions. Ooyala powers linear and
on demand video for the world’s largest companies, managing thousands of
hours of content and serving billions of streams across all platforms.

With its open APIs and vast partner ecosystem, Ooyala Flex Media
Platform provides a single source of truth for managing metadata and
workflows of media companies. The Ooyala Flex Media Platform enables
content creators and distributors to become more agile and cost
efficient by automating tasks, simplifying workflows and reducing
time-to-TV-grade experiences across all screens.

Ooyala has offices in the Silicon Valley, Chennai, Dallas, Guadalajara,
London, Madrid, New York, Singapore, Sydney, Tokyo, and sales operations
in many other countries across the globe. For more information, visit www.ooyala.com.
For inquiries, contact
us or email [email protected].

About Media Prima Berhad:

Listed on the Main Board of Bursa Malaysia, Media Prima Berhad (“Media
Prima” or the “Group”) is Malaysia’s leading fully-integrated media
company with a complete repertoire of media-related businesses in
Television, Print, Radio, Out-of-Home Advertising, Content and Digital
Media.

In Television, the Group maintains its number one position for
viewership through its four channels TV3, 8TV, ntv7 and TV9. It is also
the pioneer behind tonton, Malaysia’s popular video streaming portal.
Primeworks Studios is Malaysia’s largest content production company.

Media Prima is the owner of The New Straits Times Press (Malaysia)
Berhad, Malaysia’s largest publisher with three national newspapers –
New Straits Times, BH (“Berita Harian”) and Harian Metro.

Ripple is an audience-focused digital media, broadcast and commerce
company under Media Prima that engages audiences through content,
talents, experiences and platforms. It includes eight digital brands –
Dhia, Donna, Lunaria, Thelaki, Likely, Chapters, Wakeke and Ais Kacang.
Four broadcast brands – Fly FM, Hot FM, One FM and Kool FM as well as an
e-commerce brand – SuperDeals. Visit www.ripplemedia.com.my
for more information.

Media Prima is also a market leader in Out-of-Home Advertising
represented by Big Tree, The Right Channel, Kurnia Outdoor, Gotcha, UPD,
and Big Tree Seni Jaya.

Since the launch of Media Prima’s transformation programme Odyssey in
2016, the Group ventured into more digital and consumer-based businesses
which include its successful home shopping network CJ WOW SHOP,
education portal FullAMark and women’s lifestyle portal Hijab & Heels.

Media Prima currently ranks third in Malaysia (behind Google and
Facebook) in digital reach after the 2017 acquisition of Rev Asia
Holdings, one of Southeast Asia’s leading digital media groups. Its
digital media subsidiary Media Prima Digital was founded to innovate
digital solutions and creative strategies for the Group. Media Prima
Labs, a unit under Media Prima Digital, aims to extend the Group’s
unique intellectual properties into the expanse of technological
innovation and games.

Contacts

Ooyala
Colleen Nichols, 925-383-5539
[email protected]
or
Bob
Gold & Associates
Chris Huppertz, 310-320-2010
[email protected]