SmartWash Boost™ – a Game Changing Food Safety Innovation!

SAN DIEGO–(BUSINESS WIRE)–lt;a href=”https://twitter.com/search?q=%24PURE&src=ctag” target=”_blank”gt;$PURElt;/agt; lt;a href=”https://twitter.com/hashtag/PURE?src=hash” target=”_blank”gt;#PURElt;/agt;–PURE Bioscience, Inc. (OTCQB:
PURE), creator of the patented non-toxic silver dihydrogen citrate (SDC)
antimicrobial, and SmartWash Solutions announced a partnership for a
revolutionary antimicrobial pre-treatment on cut produce named SmartWash
Boost™.

• PURE Control^® + SmartWash™ = SmartWash
  Boost!
• SmartWash Boost Lethality = 99.8% Elimination of Organisms of
  Concern!
• Pre-cut Iceberg and Romaine products only – additional products TBD

SmartWash Boost, the new combined application of PURE Control
with SmartWash, takes produce food safety to a revolutionary
new level, 99.8% lethality. This breakthrough food safety
innovation is the result of more than three years of SmartWash Solutions
testing and validating the combination of the two intervention steps.
Results consistently demonstrated superior incremental pathogen
reduction and risk management. It provides superior removal of microbial
contaminants, reducing the potential for outbreaks and recalls before
they happen.

Jim
Brennan, President, SmartWash Solutions, said, “We are eager to
introduce this innovative new level of enhanced food safety in
partnership with PURE. SmartWash Solutions has been at the forefront of
technological advances in the food processing industry – combining
science, engineering and technology to increase efficiency and improve
food safety. The enhanced performance of the combined application of
PURE Control and SmartWash antimicrobials assures
consistent superior pathogen reduction and therefore risk mitigation. This
is the most advanced risk management approach for prepared packaged
salads…period!”

Hank
R. Lambert, CEO of PURE, said, “The validation that comes from
industry leading SmartWash Solutions’ use of PURE Control in
combination with its antimicrobial in the form of successful SmartWash
Boost gives us confidence that the anticipated accelerating revenues
will help us achieve our sales goals for calendar 2019. Our partnership
with SmartWash Solutions provides access to over 30 top tier salad
processors worldwide.”

About SmartWash Solutions

SmartWash Solutions is an industry leader in food safety technology,
helping processing plants around the world maximize food safety, achieve
FSMA compliance, control wash water chemistry, track wash line
efficiency, prevent foodborne outbreaks and save money. SmartWash
Solutions is in Salinas, CA. Visit smartwashsolutions.com
or call 831-676-9750 for more information.

About PURE Bioscience, Inc.

PURE Bioscience, Inc. is focused on developing and commercializing our
proprietary antimicrobial products primarily in the food safety arena —
providing solutions to the health and environmental challenges of
pathogen and hygienic control. Our technology platform is based on
patented stabilized ionic silver, and our initial products contain
silver dihydrogen citrate, or SDC. SDC is a broad-spectrum, non-toxic
antimicrobial agent, which offers 24-hour residual protection and
formulates well with other compounds. As a platform technology, SDC is
distinguished from existing products in the marketplace because of its
superior efficacy, reduced toxicity and it mitigates bacterial
resistance. PURE is headquartered in El Cajon, California (San Diego
metropolitan area). Additional information on PURE is available at www.purebio.com.

Forward-looking Statements

Any statements contained in this press release that do not describe
historical facts may constitute forward-looking statements as that term
is defined in the Private Securities Litigation Reform Act of 1995.
Statements in this press release concerning the company’s expectations,
plans, business outlook or future performance, and any other statements
concerning assumptions made or expectations as to any future events,
conditions, performance or other matters, are “forward-looking
statements.” Forward-looking statements inherently involve risks and
uncertainties that could cause our actual results to differ materially
from any forward-looking statements. Factors that could cause or
contribute to such differences include, but are not limited to, the
Company’s failure to implement or otherwise achieve the benefits of its
proposed business initiatives and plans; acceptance of the Company’s
current and future products and services in the marketplace, including
the Company’s ability to convert successful evaluations and tests for
PURE Control® into customer orders and
customers continuing to place product orders as expected and to expand
their use of the Company’s products; the Company’s ability to raise the
funding required to support its continued operations and the
implementation of its business plan; the ability of the Company to
develop effective new products and receive required regulatory approvals
for such products, including the required data and regulatory approvals
required to use its SDC-based technology as a direct food contact
processing aid in raw meat processing and to expand its use in OLR
poultry processing; competitive factors, including customer acceptance
of the Company’s SDC-based products that are typically more expensive
than existing treatment chemicals; dependence upon third-party vendors,
including to manufacture its products; and other risks detailed in the
Company’s periodic report filings with the Securities and Exchange
Commission (the SEC), including its Form 10-K for the fiscal year ended
July 31, 2018 and Form 10-Q for the first fiscal quarter ended October
31, 2018. You should not place undue reliance on these forward-looking
statements, which speak only as of the date of this press release. By
making these forward-looking statements, the Company undertakes no
obligation to update these statements for revisions or changes after the
date of this release.

Contacts

PURE Bioscience
Hank Lambert, CEO
PURE Bioscience, Inc.
619-596-8600
ext.103 [email protected]

Terri MacInnis, VP of IR
Bibicoff + MacInnis, Inc.
818-379-8500
[email protected]

SmartWash Solutions
Steven Swarts, Director of Business
Development
(831) 676-9750 [email protected]