Unilever threatens to cut back online ads over ‘toxic’ content
LONDON/FRANKFURT (Reuters) – Unilever (ULVR.L)(UNc.AS), one of the world’s biggest spenders on advertising, has threatened to pull ads from digital platforms such as Facebook and Google if they “create division” in society or fail to protect children. Keith Weed, chief marketing officer at Unilever, which makes Ben & Jerry’s ice cream and Dove soap, will explain the plan in a speech on Monday at the annual Interactive Advertising Bureau conference in California. “Unilever, as a trusted advertiser, do not want to advertise on platforms which do not make a positive contribution to society,” Weed plans to say, according to a copy of the speech seen beforehand.
Source:: https://finance.yahoo.com/news/unilever-threatens-online-ad-cuts-112415168.html
