Promise of Big Data: Beautiful thing or a rat’s nest

Data, data, data and more data — it’s coming from everywhere in today’s business of trucking. Maybe it can be harnessed to tell you very useful things and give your fleet significant advantages. Except… maybe not.
At the TMW Systems-PeopleNet in.sight conference earlier this week, Mindy Curnutt, vice president of information management at TMW, explored that point in describing the company’s work in data services and market intelligence.
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Source:: http://fleetowner.com/technology/promise-big-data-beautiful-thing-or-rats-nest