Engagement key to lowering early driver turnover rates
Dispatchers also play outsized roll in driver retention rates early on, research firm suggests.
Getting newly-hired truck drivers engaged is “positive feedback” loops early on in their tenure with motor carriers is critical to preventing what’s being dubbed “hire and retire” syndrome or “early turnover” within 90 days, research firm Stay Metrics suggests.
Based on its analysis of 24,000 drivers employed at 80 carriers using its loyalty and engagement programs, Stay Metrics found that out of 100 drivers, 33 will leave 90 days after being hired, with 22 leaving by the 180 day mark.
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