Share the Road Rolls Out Comprehensive Truck Safety Video
The American Trucking Associations and its Share the Road highway-safety program has launched the Share the Road Instructional Video to demonstrate safe-driving techniques ahead of the busy Labor Day weekend.
ATA said the video addresses today’s most prevalent dangerous driving habit– distracted driving– and explains the various ways that drivers may become distracted while driving. According to Share the Road professional truck drivers, eating, drinking or watching videos are activities that can be just as hazardous as texting and are done by motorists of all ages.
“This video will be shown in schools and drivers’ education classes throughout the country,” said ATA COO and Executive Vice President of Industry Affairs Elisabeth Barna. “It’s one of the tools that ATA and ATA’s Share the Road program are using to save lives. The most highly-trained professionals on the road, truck drivers, have a lot of knowledge and experience with safety and they are all willing to share that advice if it means an accident can be prevented.”
The primary focus of the Share the Road safety campaign is to share information about blind spots and the Share the Road Instructional Video takes viewers through each of the four truck blind spots, explaining what a truck driver can and cannot see from the cab of his or her truck.
Incorporating seamless motion graphics and high-definition footage from various angles, the video aims to appeal to a younger, more technologically savvy audience to “equip future generations of drivers with strong safe-driving practices,” ATA noted.
“Making our nation’s roads safer through targeted highway safety information is the reason Share the Road exists,” said John Walsh, vice president of global marketing and brand management for Mack Trucks. “We at Mack want every student in the U.S. to have the chance to see this video, and learn from it. …Read the rest of this story
