Walmart favors 'reasonable controls' over collection and use of personal data

4 Dec by Vitaliy Dadalyan

Walmart favors 'reasonable controls' over collection and use of personal data

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Walmart favors 'reasonable controls' over collection and use of personal dataWalmart Inc for the first time on Wednesday revealed the breadth of customer information it collects as it came out in favor of consumers having "reasonable controls" with regard to collection, use and sharing of personal data. The world's largest retailer said shoppers should have an opportunity to "reasonably access, correct or delete their data while limiting the sale of their data to third parties and its use in digital advertising," as it testified at a hearing by the U.S. Senate Committee on Commerce, Science and Transportation. The hearing, which was also attended by companies like Microsoft , was convened to examine various legislative proposals to protect consumer data privacy.