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Survey: Paying for advanced vehicle systems a sticking point

Consumers are interested in acquiring a host of new vehicle technologies, such as telematics, but remain leery of their cost.

A new global survey by research firm IHS Markit of 5,000 vehicle owners in five countries -- the U.S., Canada, China, Germany and the United Kingdom (U.K.) – finds that while they “desire” more advanced technologies, such as telematics, in-car wireless network or “Wi-Fi” capability, and navigation systems, few seem willing to pay significantly extra to obtain them.

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