Why Alphabet’s Acquisition of Fitbit Is a Master Move

Why Alphabet’s Acquisition of Fitbit Is a Master Move

Earlier in the week, there was lots of buzz that Alphabet (NASDAQ:GOOGL, NASDAQ:GOOG) would acquire Fitbit (NYSE:FIT), whose shares spiked more than 15% today on the news (the main report came from Reuters). While such rumors often fizzle, this one certainly did not. Today the announcement hit the wires: Google has agreed to shell out $2.1 billion for the company. All in all, I think the deal is a spot on -- and should be a catalyst for Google stock.Source: Shutterstock True, it's still relatively small, as Alphabet's market cap is a whopping $870 billion. Yet, Fit is likely going to provide quite a bit of leverage. Let's face it, Google has tried to get a piece of the wearables market with its Wear OS. However, there has been little progress so far. How Fitbit Benefits Google StockSo with Fit, Google will have about 6% of the global market (this is...