Do shippers really desire more innovative freight service?
Here’s a thought: as the transportation and logistics industry tries to ramp up its freight service with “innovation” largely in the form of new technologies and systems, there may be a large slice of shippers that want nothing to do with any of it.
In fact, an abundance of such “traditional-minded” shippers could act as a brake of sorts on innovation in the freight world.
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Source:: http://fleetowner.com/blog/do-shippers-really-desire-more-innovative-freight-service
