PHILADELPHIA–(BUSINESS WIRE)–Curalate, the leading social commerce company, today announces it is launching an integration for merchants to easily participate in Shoppable Ads on Google Images, a new ad format featuring shoppable lifestyle imagery. This benefits both the brands that advertise on the site and consumers looking to discover new products. This integration comes as a result of Curalate working with Google during early testing of Shoppable Ads.
When it comes to getting ideas and inspiration, hundreds of millions of people enter shopping-related queries on Google each day. According to Google, about 60% of those shopping queries are from users browsing a category or brand – like “Max Mara dress” or “living room decor ideas.” Through this partnership, consumers entering these searches will be presented with shoppable, visual results on Google Images, enabling them to discover new items in an intuitive and exciting way.
On the brand side, Shoppable Ads provide a new way to leverage lifestyle imagery and connect current and future customers to products that match their current interests. Brands working with Curalate simply tag their lifestyle images with products within the Curalate dashboard. The resulting shoppable images contain visual cues that indicate to consumers which objects in the image are available to browse. These shoppable images can then be syndicated to Google and are brought to life anytime a consumer interacts with the ad on Google Images.
“For the first time, we’re bringing inspirational content to people seeking product inspiration on Google,” said Apu Gupta, CEO and co-founder, Curalate. “With this partnership, we’re extending our ability to drive inspiration to search, in addition to social and eCommerce sites.”
Unlike traditional photos of products on a neutral background, lifestyle content typically features products in context – for instance, street style photos of people wearing a complete outfit in an urban setting. These lifestyle images help consumers discover products and better understand how to use them. When bringing these lifestyle images to eCommerce sites, Curalate has found that, on average, this type of content increases conversion rates by nearly 140% and keeps people browsing almost 250% longer. Now, Curalate can help brands bring this content to search.
“We’ve been piloting shoppable ads on Google Images via our relationship with Curalate,” said Daniel Pahl, VP Customer Acquisition, TechStyle Fashion Group. “This solution allows us to take content we already have and create a compelling shopping experience for consumers on Google, easily and scalably.”
Curalate is the leading Social Commerce solution, enabling brands and retailers to use social media to sell more effectively online. With Curalate, any image or video can be easily turned into a storefront enabling consumers to discover products they never knew existed. Curalate’s digital storefronts were visited over 700MM times in 2018 and drove hundreds of millions of dollars in incremental eCommerce revenues for the 1,100 brands and retailers who use Curalate. Curalate has 100 employees across its offices in Philadelphia, New York, Seattle, and London and has raised nearly $35MM in venture funding from NEA, MentorTech Ventures, and First Round Capital.
This article published with permission from Business Wire