Assessing the Brand Value of the Indian Premier League

20 Sep by Vitaliy Dadalyan

Assessing the Brand Value of the Indian Premier League

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Assessing the Brand Value of the Indian Premier LeagueSep.21 — Santosh Nagalingaswamy, senior adviser of valuation services at Duff & Phelps, discusses the brand value of the Indian Premier League, the challenges the team is facing due to covid-19 and the pullout from Chinese advertisers. He speaks on “Bloomberg Markets: Asia.”