Starbucks expands rewards program at grocery stores
The coffee chain’s move to more than triple the number of products it sells under the rewards program comes following customer backlash after Starbucks overhauled an existing program last year. Companies have been tweaking their rewards programs in recent years to make them less-generous to consumers. Seattle-based Starbucks, which launched its rewards program in 2009, made changes to it last year, which irked some customers and caused a furor on social media.
Source:: http://finance.yahoo.com/news/starbucks-expands-rewards-program-grocery-stores-151538534–sector.html
